Historical Advertising Blog (Beer)

Most people in the modern era relate beer to being manly, with thousands of male college students belligerently beer drinking to create memorable nights that they most likely won’t remember. This thought of manly beer comes from advertising. Dos Equis advertises their beer by the means of an older gentleman drinking their product while being surrounded by beautiful girls, definitely not directed towards the female population. While Budweiser and other American beer companies advertise their product with young attractive girls, dressed rather scantily, posing in front of a beer or next to a man drinking a beer, very seldom is one of the women actually shown drinking or holding a beer can/bottle. These companies specifically target men, since they are considered the usual drinkers of beer. However, before the 1980s beer was advertised differently, with less of an emphasis on “manly”.

The first advertisement is of Carling Beer. It is a large picture attached to the side of a trailer. The ad itself is rather simple, with only three objects and three words. The three objects are a glass full of beer, a beer bottle with the Carling label on it, and a plate with spaghetti on it. The three words are “people like it”. The creator of this ad purposefully made it simple. The idea is that the average person simply enjoys the beer with their meal. There is nothing complicated about having the beer with your dinner. Also the Carling label on the beer is centered directly in the middle of the poster. People’s eyes are drawn toward it, allowing the viewer to immediately comprehend the product and the producer. The words, “people like it” is located to the right of the beer can in plain white letters. The phrase emphasizes the enjoyment of drinking Carling beer, the same way people enjoy eating spaghetti. Overall, the ad is meant to be simple with the idea that beer is meant to be enjoyed; it doesn’t need any complex material to enhance the flavor. This is rather different from modern commercials, nowadays many beer companies are trying to come up with complex bottles or flavors that are suppose to improve the experience of drinking beer. For example, the vortex bottle from Miller Lite, which states their bottle produces a smoother flow of beer from the vortex in the bottle. It seems to me, that the simplistic style is more effective technique and would appeal more to the common man.

The next ad is for Budweiser beer. It’s a large poster showing two women sitting across from each other enjoying Budweiser. This is very different from modern beer commercials because it is advertising directed towards women. The two women look as if they are having a very pleasant time and a deep in conversation. There is a caption above the two women which says, “Something to talk about” which makes the viewer assume that the two ladies are discussing the beer that they are enjoying. At the bottom of the page is the dominant feature of the poster, which is a caption that states, “Budweiser everywhere.” The main purpose of the poster is to show the two ladies enjoying themselves while drinking Budweiser. In return, the viewer assumes that drinking Budweiser leads to a pleasant conversation starter and provides for a good time. This is an appeal to pathos, since it is trying to draw upon the emotions of the viewer. It also appeals to logos in the fact that the Budweiser brand name is the dominant feature of the poster, allowing the viewer to instantly determine the brand of beer.

The last ad is for Coors Beer. Much like the modern Coors commercials, this ad focuses on the quality of the beer. Both the modern and past ads tend to emphasize the fact that their beer is brewed with “pure rocky mountain spring water”. This statement is right beside a picture of a picturesque nature scene, making the beer seem fresh and of high quality. Once again, the main focus of the poster is the title of the company. This logo is very prevalent in many advertisements, since it allows the viewer to quickly identify the company. The poster appeals to ethos, but instead of trying to elicit an emotion, the creator of this ad is trying to display to the viewer that Coors knows how to best produce beer in a natural way. This is shown by the statement of brewed with pure rocky mountain spring water and the picture of nature in the background, making it seem as if the producers at Coors have found the right formula to create the finest beer. There also is a statement underneath the Coors title, which states, “America’s fine light beer.” By not saying finest, Coors isn’t technically lying to the viewers, but still makes it seem as if Coors has the best beer in America. This is just another reference to their ethos appeal and how they know how to create the finest beer, making the viewer more likely to purchase Coors beer.

For beer advertising, the audience that companies are trying to appeal to has changed over time. In the modern era, beer companies usually generate advertisements geared toward the younger male population, showing pictures of young men drinking beer surrounded by young beautiful women. Before the 1980s beer advertisements was directed toward a broader audience. Some ads tried to simplify beer, stating that it was just an enjoyable product much like spaghetti which anyone could enjoy during a meal. Others tried to advertise toward women, showing pictures of women enjoying beer while engaging in pleasant conversation. Some would even focus on the superiority of their product by showing the quality of their ingredients, such as pure rocky mountain spring water. And in all of the past advertisements, it is demonstrated as a mild enjoyable drink rather than a wild party drink, which is what most advertisements nowadays try to express with their ads.

Works Cited

Budweiser. “Something to Talk About–Budweiser Everywhere” [AAA6498]. Advertisement. 22 July 1934. Duke U. Rare Book and Manuscript Lib. Web. 1 Dec. 2014.

Carling Beer. “People Like It” [AAA9828]. Advertisement. 1960. Duke U. Rare Book and Manuscript Lib. AdViews. Web. 1 Dec. 2014.

Coors. “Brewed With Pure Rocky Mountain Spring Water” [AAA9940]. Advertisement. 1960. Duke U. Rare Book and Manuscript Lib. AdViews. Web. 1 Dec. 2014.

Spike Away

Did you ever want to look like a complete idiot while making the people around you really mad? For most people, this is only a distant dream, a trivial wish that cannot be fulfilled. Well now you can do both at the same time. I introduce to you, “Spike Away”, a full body, medieval spike armor with the purpose of torturing the innocent bystanders that are unfortunate enough to be near you. This classy armor suit will allow you to spear your fellow public transportation riders. With “Spike Away” you can now impale your grandmother while trying to hug her. Seriously, this stunning work of art will make you as sexy as a Saguaro Cactus; because everyone nowadays wants to look like an enormous prickly plant.

Do you have too many friends, too many people clinging on to you? I use to have those same problems, until I bought the “Spike Away”. Now, people just seem to stay clear of me. It’s truly magical how all my friends stopped hanging out with me once I became known as the “Spike Away” guy. Hugging is overrated, I mean, why would you want to risk catching a bunch a germs from another person by hugging them. With “Spike Away”, I can guarantee you that no one will want to hug you or even get close to you for that matter. It’s great for those folks that just hate everyone else and like seeing people get mad at them. Don’t waste your time being nice to other people; instead skewer them with this magnificent article of clothing called “Spike Away”.

Research Blog

While deciding on a research topic to discuss, I thought about the different school projects that ruthlessly forced me to research certain boring topics of discussion. I researched the usual topics such as nuclear reactions, the rise of Malta, and multivariable calculus, the normal stuff in high school. Although none of the topics really stood out to me, they were all just more school assignments. I probably just got all my information from Wikipedia and copied and pasted it onto my essay (just kidding I actually did my research, wrote the information in my own words, and then cited random websites).

So I decided to write about non-school subject which I really enjoy researching, which is soccer. I’ve always been interested in everything about the sport since I was 3; this is also the age at which I started playing. Since soccer is such a passion for me, doing research is more of a way of entertainment for me. Now when someone thinks of research in the terms of school assignment, they would probably think of sitting at a computer or in the library searching for different articles or books on the subject. For soccer and sports in general, research includes watching games, playing the sport, and discussing games with friends. I love watching soccer games; it is my weekly Saturday morning activity, when I’m hung-over from partying so hard (ha I wish, usually my Friday nights consist of me and Netflix having a date in my bed).

I could tell you about hundreds of players and teams, how good the teams are, the best attributes about each player, where they play on the field. I love it; it’s a passion that I know will continue as long as I live. Along with watching soccer, I’ve also been playing for around 15 years now. I remember running through my house with a soccer ball at my feet, breaking valuable family heirlooms, smashing windows, hitting my pet cow, causing him to jump over the moon. Even while I’m at Emory, I’m playing soccer on the varsity team, which by the way is number 11 in the country right now for D3 soccer. Just in case any of you were wondering, we play on Halloween night at 5 PM and I know none of you have anything better to do on a Friday night at that time, so please come watch. Soccer has changed my life and kept me in shape. It’s something that I love to research everyday and will continue to research for many years to come.

“Clues” for Doctors

Explaining “Clues” to a police detective seems rather useless since a detective uses clues and deductive reasoning to perform their job, so they would probably already have a clear grasp of the information in “Clues”. Rather I would like to describe it to a professor of medicine. Although doctors use intuition and deductive reasoning almost everyday, it may not be as clear to them as it is to detectives.

So consider this doctor, a patient walks into the hospital saying that he feels sick. What would be the first thing that you would do? Well obviously you would look him over and see if there are any clear problems occurring on the outside of the person’s body, such as a runny nose, pale skin, or shaking of the limbs. These are all considered clues and what you doing is using your intuition to identify the problem with this patient. Your next step may be to ask the patient about other symptoms that he may have encountered, such as diarrhea or headaches (two rather unpleasant symptoms). Once again doctor, you are drawing clues about your patient in order to solve this “mystery”. Based on your findings, you are able to diagnose the victim (patient). You are not only able to describe the issue with your patient, but also the future (how long the illness will last) and ways to cure the illness. All of your findings and conclusion are based on certain “clues” which you have interpreted.

Although you may think of clues only in the way that a detective is solving a crime, clues actually help everyday people interpret their surroundings. For instance, my friend had a problem this weekend that was solved by the interpretation of clues and deductive reasoning. The problem was how did my friend end up passed out on the floor of my dorm and where the hell is his phone and wallet. I am sure that problems like this occur quite frequently among college students. After a long and unsuccessful search of his dorm room, my friend felt defeated, so I decided to help him using what I learned in “Clues”. My first question that I asked my friend was what do you remember from last night. His answer consisted of a lot drinking and multiple unintelligent decisions. His night started in his friends dorm room, much like how most weekend nights start. At this point he remembers carrying his wallet and phone in his pocket. Although after this point in the story, he recalls the night as being rather blurry, with seemingly random events taking place. One of which is him climbing out of the pool at a frat party. Upon hearing this event, I began to start adding up the clues. He had his phone in his pocket before going to the frat party, so it is most likely not in his friends dorm. If he was going to jump into a pool, he probably wouldn’t have wanted to have his phone and wallet still in his pockets. So most likely he took out his phone and wallet from his pockets and either handed it to a friend or left it on the ground somewhere. When I told him this he brightened up. So we decided to head back to the frat house to inspect the crime scene (actually the most plausible place where his stuff would be). Low and behold, both his phone and wallet were stashed in a bush beside the pool. The mystery was solved, except for the problem of how he ended up passed out on the floor of his dorm. This I concluded was most likely the cause of heavy drinking (although I wasn’t sure why he chose the floor instead of his bed).

So as you can tell, clues allow us to solve certain situations. It is very useful for doctors in the way that they can use clues/symptoms and deductive reasoning to figure out a patients disease, what the cure is, and how long these symptoms will last. For detectives, it allows them to solve crimes. For the everyday person, well it may just help you to figure out what the hell happened last night when you were blackout drunk.

“Her” Prompt #4

Why does Theodore have the job that he does? Well the blatant and obvious answer to this question is because the writer of this movie wrote it that way, but why did the author to this movie want Theodore to be a magnificent writer of love letters, when he could barely communicate his feelings to other people. It’s kind of ironic in a sense, how he is so good at writing letters for other couples, but can’t maintain a relationship with the people he loves. It also displays a contrast between how a person reacts/behaves to how someone is feeling on the inside. It demonstrates the amount of psychological pain that a person can go through without expressing it to other people. For instance, Theodore’s coworkers had no idea about the emotion struggles that Theodore was experiencing, they only read the beautiful letters that he wrote. This reminds me a lot about Robin Williams, a comedian who struggled with depression. I believe that the audience was suppose to be upset about the Beautiful Handwritten Letters company. There was an infinite amount of jobs that the writer could have chosen for Theodore, but he chose a job that fits the complete opposite persona of how Theodore acts in his off time. It was frustrating to see him display such marvelous talent in conveying romance to other people he had never met, but be completely unable to tell his blind date that he would call her the next day. I mean all he had to do was lie to her about calling and he would have been in the clear for a good night. Instead, through his lack of self-confidence and social interaction, he was unable to tell her. As I watched the film, different scenes stirred the same emotion for me. For instance, it was obvious that Amy and Theodore had a connection, but Theodore could never see this until he lost Samantha. So it seemed to me that the writer was trying to upset his audience. Some comments on this movie, since there are some major flaws in “Her” and it is very frustrating to watch this movie and not think about these things. Most importantly, the biggest and hottest objects in technology right now and probably back when this movie was being written is smart glasses and watches. Neither of which were in this movie. This was suppose to be set in a futuristic time (near future), yet they didn’t have the technology to put a camera on their glasses? They can create a mole camera but not smart glasses? This seems kind of hard to imagine. Also the fact that no one found it strange that people would just talk to their OS randomly, alone on the streets, but it was ridiculous to date one or have intimate relationships with them. If it had come to be that people were completely unmoved by millions of people talking constantly and privately with their OS, it seems that they wouldn’t be too surprised to find out that people where getting intimate with them. It also seemed that more than 3% of the people would have relationships with their OS, I would think that that number would be much higher. Anyways this blog isn’t suppose to be a critique of the movie, I just wanted to get those points off my chest because they were so frustrating throughout the movie. So I’ll end this blog with a comment on a very interesting scene in the movie, which was probably unnoticed by most viewers, which is the picture that Sam and Theodore where looking at while they were first falling in love. It was a picture of a bear lifting up a grumpy looking rock to find a small, happy looking creature underneath it. I believe that this picture sums up the entire story of the movie for Theodore, yet it was displayed as such an insignificant scene in the movie.

Works Cited

Her. Dir. Spike Jonze. Perf. Scarlett Johansson, Joaquin Phoenix, and Amy Adams. 2013. Film.

The Evolution of College Revision

I chose to revise my Evolution of College blog. I modified it a little bit so that it became an ad appealing to unemployed college graduates and college students.

Shadow Scholars Wanted!
Are you a college graduate who is unemployed? Do you want a job where you can actually use what you learned in college? By the way you can make $60,000 a year with us.
Ed Dante stated that he made roughly $66,000 a year from our company, which is more than most professors. He also specified that he only made half of what was paid by the student or individual in need of service. That means that Ed Dante alone brought in $132,000 a year, which I’m sure is more than what any professor makes in a year. That’s hundreds of clients buying essays from Ed Dante and a couple thousand more students buying essays from our firm.
That’s a staggering amount of students using our services. Business is booming! Why not apply to our company and make the same amount of money as Ed Dante? Why would you want to be a teacher writing lesson plans, when you could make more money by writing essays for students? You work when you want and get paid based off of how many essays you write. It’s a much easier job than being a professor. It’s simple, join us and become a Shadow Scholar.

Easy A’s for a small price!
Are you a struggling college student? Is it difficult for you to write essays for your class? Buying papers from us is the way to go and it prepares you for the real world. As Dante writes, “…the lazy rich student will know exactly what he wants. He is poised for a life of paying others and telling them what to do. Indeed, he is acquiring all the skills he needs to stay on top.” As unfair as this may seem, it is reality. An easy solution for college students like you is to use our services. Why write a paper when you can just have someone else do it for you? Instead of actually doing your assignments, why not pay us to do them? By using our services, you can worry about how you’re going to hook up with that cute guy/girl, instead of worrying about getting a good grade on your assignment. We have a 100 percent satisfaction rating and none of our clients have been expelled from their schools. Just read what Ed Dante says in his essay, “You know what’s never happened? I’ve never had a client complain that he’d been expelled from school, that the originality of his work had been questioned, that some disciplinary action had been taken. As far as I know, not one of my customers has ever been caught.”
It’s simple, pay us to do your work and get on with your life. Don’t waste your time doing it yourself. The college system is changing, don’t by left behind because you’re too busy writing your own papers.

“Pillow Talk”

With the modern technology that is around today, it’s hard to imagine sharing a phone line with another person. Most people nowadays feel uncomfortable allowing other people to look through their phone. I can’t imagine how they would feel about allowing someone else to listen in on their calls (although the NSA is doing this today. They’re probably even looking through this essay to make sure I’m not a terrorist, except now that I used the word terrorist, they may be a little suspicious). Anyways, the movie Pillow Talk shows us a different time period, way back in the stone age, when people were forced to share lines. Since this seems like such an unimaginable complication to the modern human and since there isn’t really any guidelines to this blog post, I wanted to discuss how technology has changed over time and how it has affected our interactions with other people, based off of the movie Pillow Talk.

When I was a little kid, around the age of 5, my family had a land line that was combined with our internet, we had dial-up internet. Now this doesn’t mean that our phone company also provided us with internet that we could use while on the phone, rather it meant that while we were on the internet, our phone line was busy (much like how it was for Jen in Pillow Talk when Brad was constantly on the phone seducing other woman). Not only was this extremely inconvenient, but our internet also traveled at a slower pace than a tortoise with a broken leg. Also it killed my gaming time and as a 5 year old, internet gaming was THE most important thing to me. It was more annoying than having to wait for your landline to clear because a guy is busy mooching with some other lady (Pillow Talk reference).

Now as I sit here typing this essay, listening to music on youtube, and snapchating the “bitties”, I think about how tough my life I was as a kid. I mean, you don’t see starving kids in Africa with slow internet connections that disconnects their telephone line every time they surf the internet. What a struggle it was for me. Anyways I need to relate this to Pillow Talk since that is suppose to be the topic of this blog. Like I said before, technology has changed the way we are able to interact with other people. In Pillow Talk, Brad and Jen weren’t able to text each other, they had to actually talk to each other on the phone and coordinate times to hang out “in person”. Luckily, guys nowadays aren’t forced to put in as much effort into relationships as Brad did. We can woo females through simple texts, snapchats, or any other bizarre app that has been created recently. It’s certainly a different time period and one that has been greatly affected by the development of new technologies.

The Evolution of College

Since this blog is open to any idea based on our previous lessons, I wanted to discuss in more depth the article, The Shadow Scholar, and the issues that arise about our educational system.  It still surprises me that such a high number of students use Dante’s services. I knew that cheating occurred in college, but had no idea that such an intricate system was set up to buy and sell assignments. Which also leads to an issue brought up in the article, which is, why are these students in need of the services of Dante? Shouldn’t our college educational system be set up to help students succeed, rather than push them so close to the edge that they are forced to cheat? Or is this what our college system is evolving into?

Ed Dante stated that he made roughly $66,000 a year from his deceitful company, which is more than some professors. He also specified that he only made half of what was paid by the student or individual in need of service. That means that Ed Dante alone brought in $132,000 a year, which I’m guessing, is more than what most professors makes in a year. That’s hundreds of clients buying essays from Ed Dante and thousands more students buying essay from other workers in Dante’s firm or from different firms that are set up for the same purpose. That’s a staggering amount of students turning in papers that they never wrote.

So what lead to this point, where so many students are buying papers rather than writing them themselves? Was it the poor teaching in high school that didn’t prepare them for college, or is it the college professors not helping their students succeed in class? Or is it just that students are becoming lazier and are using modern means of obtaining homework? The internet and more specifically Wikipedia have made it much easier to plagiarize work from other people. Before the internet was invented, back when the dinosaurs roamed, students were forced to look facts up in a book. Yes, a book. Ask public high school students about the last book they read and I guarantee that 45% of the students will say that the last book they read was a book that they were forced to read for school, 45% will say some children’s book, like Red Fish, Blue Fish, and maybe 10% will say that they read a book of their own choosing. Times have changed and not necessarily for the worse, contrary to what your grandparents might say. Being able to look up information in a few seconds is quite convenient. Maybe buying papers is preparing people for the real world. As Dante writes, “…the lazy rich student will know exactly what he wants. He is poised for a life of paying others and telling them what to do. Indeed, he is acquiring all the skills he needs to stay on top.” As unfair as this may seem, it is preparing the other students for another life lesson, which is that life isn’t fair. Could it be that our college system is evolving into a place where people can either pay for their grades or work to get them? It certainly seems that way in the real world.