Historical Ad Analysis

Due to the fact that my original historical object is ultrasound machines and at the time that it came out and even in this day and age it is not advertised very much or at all, I chose to look at ads focused on women at the time that ultrasound machines were first invented.

My first advertisement is a woman cooking breakfast and looking very happy. The advertisement is for a drug that reduces the symptoms of morning sickness so that even while she is pregnant, women can still do the normal duties of a wife. This ad came out in 1959, just a few years after the ultrasound machine was created. Many ads that I looked at this time period, including this one and the other two ads that I will be focusing on are very sexist. The ad is saying that even if you are sick because you are pregnant, you need to still maintain all of your normal duties as a wife. The fact that she is smiling in the picture could be due to the fact that she is no longer feeling sick, but the fact that she is smiling could also be contributed to the fact that she is happy cooking breakfast for either her family or her husband. She is also not obviously pregnant, which is interesting due to the fact that this ad is geared toward pregnant women who suffer from morning sickness. This could be to help men pay attention to the ad to widen the consumer consumption of the ad because there is an attractive woman in the ad instead of a large pregnant woman.

http://www.bonkersinstitute.org/medshow/mornidine.html

My second ad is also very sexist and came out in 1952, just four years prior to the invention of ultrasounds. I chose this ad to also show that sexism was prevalent before and after the invention of my historical object. This ad is for a coffee company. Like the first ad, it focuses highly on the duties of the wife to her husband. In this ad it shows that the wife should be making sure that she is buying fresh coffee and if she is not and her husband finds out, “woe be unto you!” This ad shows that if you do not perform your duties as a wife correctly and your husband finds out, you deserve to be subject to domestic violence from your husband. This ad is geared toward women and is trying to sell their product by saying that if you buy this product you won’t have to worry about disappointing your husband. This ad, like the last, shows that men are the dominant gender.

The third ad that I chose is of a woman holding a bottle of the product they are trying to sell and was published in 1961. I chose to analyze this ad because unlike the other two ads that showed men as the dominant gender, this ad shows women as being helpless and needing help to do simple tasks like opening bottles. The ad also underlines the word “woman” emphasizes that it is surprising that a woman can open this bottle and therefore showing the easy use of the bottle. This would appeal to consumers because the bottle is easy to open. This could be seen that since women are able to open this bottle they won’t have to ask their husbands to do it and can therefore complete their work more easily and efficiently. They could also open this bottle if their husband is not home to help them so they don’t have to wait for their husband to get home to complete their duties as a wife.

Analyzing all of these ads together paints a bleak picture for women around the time of the invention of ultrasound machines. It is also not just these ads that paint this picture; as looking through other ads, many of them showed women as the weaker gender. The first two ads show that wives have a specific role in the home and they need to complete their tasks to be a successful wife. The second one even goes as far to show the consequences of not doing your duties correctly and the first one shows that it doesn’t matter what state of health you are in, you must find a way to complete your duties. Overall, men are shown to be the dominant gender and women are expected to serve their husbands in any way they need. This theme was strewn across many more ads that I came across in my search for these three ads.

Kenwood Chef Advertisement. 1961. Postcard. You Mean a Woman Can Open It…? The

            Woman’s Place in the Classic Age of Advertising. Holbrook, MA: Adams Media

Corporation, 1999. Print.

Chase & Sanborn. “If your husband ever finds out”. Life. 11 August 1952. 103. Web. 1 December 2014.

Mornidine. “Now she can cook breakfast again”. Canadian Medical Association Journal. 1959. Web. 1 December 2014.

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Abler Review

As I was scrolling through all the blogs that Sara Hendren posted in a very quick manner, my eye was caught by one of the pictures associated with the article. The picture depicted a plastic fetus. Intrigued by what this article could have to say about this strange picture, I clicked the link and found that the article was about a 3D sonogram machine that allows parents to physically hold their unborn child in a way. My first thought was that this was slightly odd, but as I read more about this new machine, the more I found it to be interesting.

This machine was partially built for parents who are blind or have very poor eyesight. By having a sonogram that they could physically touch, they could actually feel their child growing instead of just being able to hear the heartbeat through the traditional ultrasound. I found this to be a great alternative for parents who were previously unable to view their unborn children.    The machine has also been proven to be able to detect development issues such as cleft lip and Down syndrome. As I don’t believe that this machine should replace traditional tests, it does provide a good service to it’s users.

I myself, would probably not use this machine for the fact that I am of good eyesight and therefore a traditional ultrasound would work for me. However, this is a very practical tool for those who are unable to see. Other effects that this machine may have are that it can show parents who are considering abortion that their child is a human being. While this is a controversial topic, it is inevitable that anti-abortionists will use this machine to voice their opinion about the issue of abortion. This could very well change many minds about the topic of abortion.

How Research Changed Me

Much like anyone my age who has completed high school, I have been assigned many research projects and papers that required me to research a topic more thoroughly than I ever have had to in the past. Most of these projects I completed easily and without a second thought about anything else in my life. However, there was a distinct research project that made me think of somebody very close to me in a very different way.

My little brother, who is fifteen months younger than I, was diagnosed with cerebral palsy around the age of two. Being as close as I was to him in age, I never really knew what that meant and all I knew was that my brother was different. I know his quirks, what he eats and doesn’t eat, how he reacts to different situations, but I didn’t know anything about the actual condition that he has. It so happened that in a Human Anatomy and Physiology class that I got an opportunity to research this condition.

At first, I actually was not going to be able to research this subject because somebody else had already taken the subject. However, I was very determined to get this topic so I talked to the student that had the topic and she was very nice and allowed me to take her topic after I explained to her that my brother had the condition. After going through that situation, I started researching my topic.

I realized the more and more that I researched in the following days the less and less I actually knew about this condition that my brother had. I first found out why it occurred in children and then proceeded to ask my mom a myriad of questions about my brother as an infant. I also learned that this condition was actually not the cause of much of why he was the way he was, but the additional conditions that often accompanies cerebral palsy. I also learned that my brother has only a very mild case and that we are very lucky that he is even able to walk correctly for the most part. Many of the kids that are diagnosed with this condition aren’t even able to walk and are bound to a wheelchair their whole lives. All the things that I was learning about my brother’s condition didn’t necessarily surprise me or make me realize that I was in fact missing a lot of the parts of his diagnosis, but because of my research I was able to connect the dots as to why he has so many quirks and different ways of doing things. I was able to gain an understanding that I never had because I was too young to understand when he was first diagnosed. In a way I was also able to connect with my brother more because I could communicate with him better because I knew why he does the things that he does.

Literature or not?

“The Adventure of the Cardboard Box” by Arthur Conan Doyle was an interesting read for me and I think that stories like this should be more prevalent in the curriculums around the country. I believe it is not usually on the literature reading list in high school, let alone in college. I believe the literature that we are used to reading as we are now freshman in college is a lot heavier and dense than Doyle’s short story. However, this does not mean that the story is not as good of literature or that it shouldn’t be on the reading list for high school and college students. It provokes a different set of mind from the reader, a set of mind that cannot be obtained by reading other pieces of literature. It also presents a sort of “brain break” from the dense reading, again, not in a bad way, but it allows a person to, in a way, explore the different aspects of the story and other short stories. This in turn allows the reader to analyze the story differently than how one might analyze a story like “To Kill a Mockingbird”. I think it is important to incorporate into school systems because it encourages students to continually think differently and analyze literature in different ways. However, I think in this day and age, we are finding it continuously rare to find stories like this in the curriculum of both high schools and colleges. I believe this is true because we are becoming a culture more focused on analyzing literature on a factual basis, instead of a short story, fictional way. Doyle makes his readers actively think about what is happening in the story and also continually be thinking about how Sherlock Holmes is solving the particular crime in the story. This is good for students because instead of analyzing facts and processing them, they are using their imaginations to figure out who the culprit is. The fact that these stories seem to be becoming less and less popular in curriculums around the country has nothing to do with the fact that Doyle’s stories are not true literature, but I believe it is because teachers and administrators are focusing more on the factual and denser readings. Short stories like Doyle’s are becoming less and less appreciated than they were say ten, twenty, or thirty years ago. The set of mind and the thoughts that are provoked by these stories have been labeled as less important that understanding other pieces of literature that might be more factual or applicable in life. Thus, unfortunately, we are seeing less and less short stories like Doyle’s in curriculums around the country.

Prompt 10/3 Theodore’s Job

In the movie “Her” the main character, Theodore, has a very interesting job at a company that is called “Beautifully Handwritten Letters”. Just like the company name indicates, Theodore writes letters as if he was someone else writing them to a loved one. It is interesting that he has this job in the movie because he is writing these letters that allow the sender to, in a sense, not have to write down his or her true feelings for the recipient. However, pretty much throughout the whole movie, Theodore is trying to convince himself and others that his romantic relationship with his personal operating system, Samantha, is a real relationship that involves real feelings on not just his side of the relationship, but also on the computer’s side of the relationship. That aspect aside, the nature of the company is also interesting. It is difficult looking at the futuristic characteristics of this movie and trying to decide if receiving and sending letters like this would still be acceptable in a future sense. I believe that in today’s day and age, something like this would be frowned upon and receive lots of criticism. People could feel almost betrayed by loved one who might send this to them in this day and age, but would somebody in Theodore’s time feel the same way. In the movie there isn’t any negative comments made towards the company, so it could be deduced that this sort of company was not offensive or looked down upon. I think that this helped in the overall plot of the movie because we are able to see the culture in which Theodore lives in. I think that this also helped the audience know and accept the relationship that Theodore develops with Samantha. In a scene in the movie Theodore is talking to Amy and we find out that Theodore is not the only one who has developed a romantic relationship with his OS. Also, pretty much everyone who Theodore tells that he is dating an OS quickly accepts that fact and doesn’t seem to judge him in any way, except for one person. When he meets up with his ex-wife to finalize divorce papers and tells her about his relationship, she clearly shows her disapproval of the relationship. I believe this was scripted the way it was so that we disliked his ex-wife and liked Samantha even more. I believe that the film did a good job of making the company seem socially acceptable and I also believe that if the film makers needed to do this to help in the development in the plot. What I mean by this is that, I believe that if they had not made this clearly acceptable it would have made the already hard task of making Theodore and Samantha’s relationship socially acceptable, harder to prove to the audience. That is why I believe that Theodore had the job that he did.

Her. Dir. Spike Jonze. Perf. Joaquin Phoenix, Amy Adams, Scarlett Johansson. 2013. DVD.

If I was a professor REVISION

If I was a professor and heard the confessions of a man named Ed Dante, I don’t believe it would surprise me because of the types of students that are on college campuses nowadays. One of which being students, and especially students at higher-level universities such as Emory, that fill their plates up so full that they are constantly doing homework resulting in a possible desire to have somebody else write their paper so that that student would be free to do other homework. Other students have absolutely no interest in English classes or even being enrolled in any college classes, so why do an assignment if you can pay some one else to do it for you? It would not surprise me that a student with too much to do or the lack of interest to want to complete a writing assignment would pay to have their essay written for them. As sad as it is, this type of thing seems to be happening a lot with professors, such as myself, not noticing. Who is to blame? The students? The professors? It’s frustrating to know that as a professor who makes her living teaching students to be better at writing, actually has no purpose when students hand in work that is not theirs. What is the point of teaching students who are not learning anything because they are not themselves doing their homework? However, if I were to think like this, I would be putting all students into one group of people and I know that not all students choose to do such awful acts of plagiarism. Yes, this unfortunately happens on a regular basis with some students, but not all. In the end this is going to hurt the students more than it will hurt a professor, like myself. In the end, I still have a job that I obtained on my own, honestly too. They have a degree that they earned with dishonesty and that could come back and haunt them as they look for a job in the future. Scheduling your time and using it wisely is a valuable skill to be in the work force and by not doing your own work, it is actually hurting yourself instead of it being a “quick fix”. The action of students that do this should not reflect on the university that said student attends, because it is not the university’s decision to let the student purchase assignments. Also, if students are acquiring their essays the way that Ed Dante says they are, how is the university supposed to know when that happens?

It would be difficult as a professor to want to change any policies within my own classroom because as wrong as it is, the only one who is truly suffering is the student who buys the essays. However, if I were to change anything about my classroom techniques, I would make the students hand write at least a couple of the assignments. As crazy as this sounds and awful this sounds, I believe it would help the situation. Granted I know it would not take away the students ability to order a paper and then just copy it down after they received it, but that would be just a bit more work than just asking for the essay and turning it in. The assignments would not be very long, but, again, I believe that the student, not I or the other honest students, who are suffering from buying these essays, so I would probably not assign such assignments.

Perception of others

The movie, Pillow Talk, is based around the interactions and scenarios produced by the conflict of two people, Brad Allen and Jan Morrow, sharing a party line. Not surprisingly, much of the plot progresses through the conversations that take place with these main characters speaking over the phone. Both Jan and Brad perceive each other in different ways just by the way the other is speaking through the phone.

In the beginning of the movie when Jan speaks to Brad, she uses a very shrill and irritated voice. Jan believes Brad to be a player, and rightfully so. Brad is constantly on the party line singing the same “original” song to many young ladies and smooth-talks many of them right after the other. Jan’s perception of him is not inaccurate and causes her to code switch when she is talking to him.

When Jan is not talking to Brad on the phone, she is very level headed and professional, however, when she is talking to Brad she has a very shrill and almost annoying voice. This causes Brad to perceive her as an annoying neighbor that is very tightly wound and because of this he is very shocked to find out what kind of person she was on a daily basis. I believe this also caused him to change his voice and personality so that she would readily accept Rex Stetson, who he decided to become to win her over.

Brad uses code switching to become the very respectful, down to earth Rex Stetson. When Rex is talking on the phone to Jan he is nothing but a gentleman. It could be argued that because becoming Rex Stetson changes Brad’s personality so much, we could look at Rex Stetson as a completely new character. If we look at Rex as his own character we can analyze how Jan perceives him and how Rex then in turn perceives Jan.

Whenever Jan is speaking with Rex she code switches once again to a flirty, fun, single lady, which causes Rex to perceive her as much. It is obvious that what once began as a joke to Brad quickly became something more because of the interactions and conversations that the couple had. Brad no longer sees her as the annoying neighbor who is too highly strung, but is now seriously attracted to her.

Jan perceives Rex to be a completely different man than Brad. Rex speaks to her in a completely gentleman way. He also uses a lot of jargon from his “hometown”, Texas, which I believe causes Jan to trust him more than she should. The level of respect that Rex speaks to her makes Jan believe he is a very respectful man and one that she was very attracted to.

In the end, we see how code switching and how each character speaks to each other makes them perceive each other differently.

If I were a professor..

If I was a professor and heard the confessions of a man named Ed Dante, I don’t believe it would surprise me. Some students, and especially students at higher-level universities such as Emory, fill their plates up so full that they are constantly doing homework. Other students have absolutely no interest in English classes or classes in general. It would not surprise me that a student with too much to do or the lack of interest to want to complete a writing assignment would pay to have their essay written for them. As sad as it is, this type of thing seems to be happening a lot with professors, such as myself, not noticing. Who is to blame? The students? The professors? It’s frustrating to know that as a professor who makes her living teaching students to be better at writing actually has no purpose when students hand in work that is not theirs. What is the point of teaching students who are not learning anything because they are not themselves doing their homework? However, if I were to think like this, I would be putting all students into one group of people and I know that not all students do this. Yes, this unfortunately happens on a regular basis with some students but not all. In the end this is going to hurt the students more than it will hurt me. In the end, I still have a job that I obtained on my own, honestly too. They have a degree that they earned with dishonesty and that could come back and haunt them as they look for a job in the future. This should also not reflect back on the university at which the student attends. If students are acquiring their essays the way that Ed Dante says they are, how is the university supposed to know when that happens?

It would be difficult as a professor to want to change any policies within my own classroom because as wrong as it is, the only one who is truly suffering is the student who buys the essays. However, if I were to change anything about my classroom techniques, I would make the students hand write at least a couple of the assignments. As crazy as this sounds and awful this sounds, I believe it would help the situation. Granted I know it would not take away the students ability to order a paper and then just copy it down after they received it, but that would be just a bit more work than just asking for the essay and turning it in. But, again, I believe that the student, not I or the other honest students, who are suffering from buying these essays, so I would probably not assign such assignments.