Historical Ad

When I started to choose my historical object, I was walking around the kitchen. Among all those modern and fancy-designed kitchen appliances, refrigerator is the one entering my mind because the evolution of refrigerator is a long epic from the time when human understand the principles of refrigeration to the wide adoption of mechanical refrigeration in the processing, shipping and storing of perishable commodities nowadays. This article is going to present three different old ads from Frigidaire, one of the world’s oldest and most famous refrigerator brand. Back in 1918, Frigidaire began its mass production of electric refrigerators as electricity became available to urban household. By 1930s, the brand name “Frigidaire” was synonymous with refrigerator.
Since the 1920s, America witnessed the fast growing and mass produced advertising expenditures of modern companies. Along with the spread of new media-radio, television and commercial messages, advertising seems easier for company to reach out to customers. Here I will be discussing three Frigidaire ads posted on the magazine from the late 1920s.

The first advertisement was released before Christmas time. The title of the advertisement is “Give her a real thrill this Christmas!” The picture above is set in the kitchen where a father is holding his wife’s shoulder and their kid is bending down looking curious and thrilled at a huge double door refrigerator with a woodland wreaths hanging on the handle of the refrigerator in front of him. While the man is holding her wife, he put his other hand on his hip, looking proud and complacent. This gesture is suggestive of the fact that the man buys the refrigerator for his wife, and for his family’s sake. His hand gesture and facial expression accord with the title “Give her a real thrill this Christmas!”

For many Americans, they value Christmas a lot because it is one of the most joyous times of the year and it’s a family and friend reunion time. From the mind of businessman, Christmas is also a time when people flock to go shopping as if everything’s free. The advertisement producers catch hold of this holiest day of the year in people’s heart. They use “Christmas” to “trick” people into thinking that it is not unusual to buy new refrigerator on Christmas time because it is the right time to renew kitchen appliance of the year. Christmas also evokes the imaginary scene of family sitting together, sharing the most pleasant memory with the beloved one. Wouldn’t it be great to have a new refrigerator in the house where woman escalate their sense of happiness when doing dull housework? On the top of the advertisement, FRIGIDAIRE is all capitalized. Since Frigidaire at that time was already a well-known and successful brand. It applies the ethos here to invoke brand credibility of Frigidaire and at the same time build brand famous in an upper level.

Whether is by coincidence or not, the second advertisement I will be discussing also was dubbed the title “A priceless treasure in any home- Frigidaire”, with an emphasis of gift here. The housewife with an apron sitting in a wooden high bar chair while the husband is holding the ice cube tray, standing up beside his wife, to show how amazing it is for the fridge to make ice. The fridge is opening up so the inner design of the fridge is crystal clear. This description below the picture again emphases the brand name, Frigidaire Electric Refrigeration. It also presents customers the fact that “it has established new measures of convenience, cleanliness and economy.”

The last ad is a more than just picture and description. It has actual scene with ad line in it. It is in a restaurant where apparently the man and the woman are having a date. The woman goes “What MUST I do to convince you that I actually DON’T like warm lettuce” and then the man says “Well, now that you mention it again, I suggest that you either cultivate a taste for it—–or buy a Frigidaire.” The ad is pretty straightforward to show that Frigidaire is a best choice. The interesting description under the picture in which the ad demonstrates a scene where “In those less than well-regulated homes where the temperature of whatever it is ……”evokes the heart-rending scenes to make consumers to walk in other’s shoes and then generate the thought of how significant refrigerator it is in daily life.
Among all these three ads, one common thing is noticeable. Women in the ads wore more convenient clothing for activity and dressed more nicely without restriction such as corsets. They wear flappers and short glamorous dress above knee. They are typical 1920s women with short hair and necklace with long beads. According to most historians, the 1920s was a time of liberation for some women. Yet the role of woman in society wasn’t changing very fast. Certain role for woman still existed and it is noticeable in the previous two ads. Both two ads advocate the man do something handsome: buying a refrigerator to please the woman. Its assumption lying behind is women, in charge of housework, would be pleased to have some nice kitchen appliance to assist them. Women had some inextricable ties with the kitchen. They never walk out of the field of the house as if women are confined in their house. Due to woman’s relatively low social and economic status compare to that of man’s, even though the target group of consumers are woman, the ads essentially call for man to buy it because man has the economic ability to buy luxury goods.
However, we discussed how the ads present us the role of woman in society, and in the mean time they also show the improvement of overall treatments towards woman. Man is supposed to be a gentleman because woman should be taken good care of.
And they shed light on women’s changing role as modern homemaker. The ads reveal the way that what gestures man perceived to be handsome and gentleman as they reflect social norms and reinforce particular conceptions of the social order.
Advertising inadvertently produced some stereotypes about its social and ethical implications based on its historical context. Although in the 1920s, the advertising agencies were basically in the space in local newspapers and a range of magazines, the social impacts of advertising had never been weakened but increased.

Work cited
Advertisement 7 — no title. (1926, Apr 29). Life (1883-1936), 87, 29. Retrieved from http://search.proquest.com/docview/90783515?accountid=10747

Advertisement 22 — no title. (1927, Dec 15). Life (1883-1936), 90, 36. Retrieved from http://search.proquest.com/docview/90814552?accountid=10747

Advertisement 23 — no title. (1927, May 05). Life (1883-1936), 89, 37. Retrieved from http://search.proquest.com/docview/90863449?accountid=10747

‘Crowdpilot’ app

We all have friends who tell us their problems in their relationships. We all have best friend or we may be those best friends who are extremely concerned about our relationship and are willing to give advice. But sometimes those seemingly well designed suggestions do not work in real situation because real scenario varies and are so unpredictable. Imagine yourself in a awkward moment when you just can’t pick up what your partner say when you are dating, all of a sudden a voice of your friend just lingering around the air telling you what to do next. Isn’t it great to have a savior around you all the time while you are dating?
This is how I consider the app Crowdpilot to be. It is an amazing app helping people in a convenient way how to behave appropriately to make the date go well. It not only allows you to invite your close friend to be secretly involved in your conversation but also strangers. It lets you gather your social interactions by bringing people you know or you don’t know along to listen in and assist you behind the scene. It’s like those outside filming scene where the archor stuffed in the ear phone to do what people in the control center say.
I believe it is completely different from a successful app called Tinder. Tinder serves more as matchmaker whereas Crowdpilot is more of an advisor. Tinder offers a platform to match their clients by introducing them to those who are nearby based on the geographical location, mutual friends and personal interests. Tinder has updated its functions over time as to cater clients’ need, like adding ephemeral photo feature.
But personally I won’t use these app to assist me in my real life. Dating someone and being involved in a relationship with someone is rather personal. It would be uncomfortable for me to let so many other irrelevant people interfere in my personal relationship even though they might listen in to your conversation with practical advise. More importantly, my information seems to exposed to public and there won’t be any safe space for my relationship. My main concern is the safety of personal information. It could easily leak out without the victim noticing. Right now, most people using smartphone have no clue whether the apps they use are secure since all the apps require clients to fill in personal information. However insecure they are , most people are still obsessed with their apps. And more and more app developers are focusing on the security system of their apps, which is a pleasant trend to see.
Nowadays, it is pretty amazing to see that matchmakers are more technology based. In the old days, people set other people up within limited source of that person. However, things change as technology developes so fast. Today our lifestyle is changing dramatically because of the way we use technology and apply the technology in each corner of our life. Sometimes we underestimated the role social networking apps play in our social life probably due to the lack of awareness of the permeating social media. But those technology advancements changed our view and created new perspective of world for us.

Spike Away

To me, the “Spike away” vest caught my eye at the first sight. It’s an ingenious design made to protect myself from crowdedness and packed up situation in the public transportation. I think the idea is novel and bold.
Imagine yourself being stuck in the cramming line or on public transportation and not having much choice other than to have physical contact with strangers who might be sweaty and stink. It can really irritate me or at least make me annoyed when people push each other to try to get onto the subway during peak hour. Here comes the amazing design. The Spike Away vest guarantees that strangers keep a descent distant away from you.
I can imagine the thinking process of the inventor of Spike Away and how he comes out of this idea. Maybe it is inspired by a hedgehog. How can I actually have my personal space not being interrupted? He conceived an idea of making people full of spikes.
The vest is made of a lattice of flexible spiky plastic material tied together with cable ties. It’s the perfect accessory to warn people that you’re not feeling comfortable right now.
But the problem is the well designed vest seems to be controversial because of its aggressiveness it creates towards people. It is so unorthodox that if people actually wear it, they will look ridiculous. People around you probably think you are some anti social creature who refuses to contact with other people. Personally, I won’t get myself a vest like this since it is totally unnecessary. Plus, I don’t want other people think of me as some eccentric person who isolates herself from the adjacent surroundings. It may spur the sentiment of anti social, I think. People may have the impression of you shunning the society of others, hostile to disruptive of an easily acceptable social phenomenon if you wear it. The manner may be considered rude and disrespectful to others.

My research

Language is part of a person’s identity. I know that in the United States, due to the diverse population, there are so many non-English speakers that some languages other than English are widely used in a certain region.
I came from China so I speak Chinese. But people will most likely automatically assume that there is only one Chinese language. Here is the truth, Just as the Spanish language includes several dialectical differences in different countries and regions around the world, spoken Chinese includes a variety of types that are divided largely along geographical lines.
Let’s go back to the identity part. I am a Cantonese speaker whereas at home I will switch to the mode of speaking Hakkanese which is the language of Hakka people. Apparently, my parents are Hakka people and they make strict rules that we all use Hakkanese at home. When I was a child, I didn’t really consider myself a Hakkanese probably because I live in Cantonese speaking region and I don’t really want to be seen as different. So I kind of had the rejection of speaking Hakkanese to my parents and I found it very embarrassed when my mom spoke Hakkanese to me in public, feeling that people looked at us weirdly. No matter how hard my parents wanted me to speak Hakkanese, I just couldn’t make myself comfortable speaking it when my friends are around. When I now think back of those stupid and ignorant times, I always have the urge to slap my face. Never knew how my parents were disappointed at me.
One thing did change me when one summer we went to visit my grandma in the village where my parents originally from. Out of curiosity, I asked my grandma about the story of my ancestors, my dad’s childhood and most importantly, Hakka people’s traditions and customs. I have been separate from my Hakka origin for a long time and my parents are the only tie I still have connecting me to my Hakka origin and therefore, I know little about Hakka people. As she gently told me the story, I was more and more fascinated by how amazing and great Hakka people are.
In ancient China time, forced by war and hunger out of the homes, the Hakka ancestors from the North part of China migrated to every corner of China. Based on northern dialect, their language merged with the local dialect and therefore Hakkanese came into being. Hakka people now has spread over the whole world, bringing with them their language which is now spoken in all parts of the world, in Asia, in Europe, in America, in the islands of the Pacific, the Indian Ocean, and the Atlantic.
Since the inspiring talk with my grandma, my perception of my identity has changed. I became to be so proud of myself being a Hakkanese. I became very confident speaking Hakkanese in front of my friends and would like introduce some Hakka words to them and answer their inquisitive questions. As a grown up and more mature and sophisticated Hakkanese, I really feel the mission to carry on our language and tradition.
Although we do many things as the other Chinese, but still we are perceived as different. The strong components in Hakka identity are language, religion, solidarity within the Hakka community and pride associated with it, a critical population mass, and a critical land mass, without which they would have been swallowed up and forgotten.

What makes “The Adventure of A Cardboard Box” literature

In the story, Sherlock Holmes and his supportive and trusty friend Dr. Watson solve the seemingly inextricable crimes. Holmes was depicted as an intelligent, distinct prodigy. He is a fascinating character who will leave readers questioning plot point after plot point thus keeping them fully engaged. Enchanted I had been with Sherlock Holmes, I felt like I would never outgrow this form of literature. By saying this, as much as the story doesn’t fall into the category of the kind of literature most people consider, I have already acknowledged “The Adventure of A Cardboard Box” a form of literature.

Nowadays, when people think of literature, they think of those novels or old poems which are academically deemed as world classics. What’s even worse is literature has unfairly been regarded by people who are lack of patience and aesthetic mood as being tedious, dreary and boring. It is so sad to see that people don’t manage to fully comprehend the beauty of literature and still hold the bias towards it. Literature is a broad concept which is inclusive of all kinds of written works.

For me, “The Adventure of A Cardboard Box” meets my expectation about literature, despite the fact that it is more likely to immerse readers in its plot than other classics literature due to its suspenseful plots. It contains a setting, plots, themes, characters and uses a lot of novel techniques. There is no huge difference between “The Adventure of A Cardboard Box” and other novels.

The story is set in London. London that emerges in Sherlock Holmes’s stories creates the setting of an economic prosperous city in an colonial empire in late-nineteenth-century. The city brings together new populations, new commercial goods, and new forms of transportation into a place where many mysterious crimes happen.

Watson, the narrator, interprets the life of a close friend to him. He is as normal as the readers themselves. He sees Holmes as the way we see him. Watson can be a biased narrator. He adds his personal emotions regarding haze, contempt, mania sometimes amazement towards Holmes. As a whole, we see Holmes through the inner world of Watson but at the same time readers can have their own thoughts about Holmes.

The tone of Watson’s narration is also suspenseful. We don’t know what will happen next and we are as confused as Watson is. And we’re always going to know less than the great Sherlock Holmes.

I think what makes “The Adventure of A Cardboard Box” good is the story contains conflict: conflict between the truth and what people assume, conflict between suspect and the victims. It also has climax which Holmes find the clues through minor details and the pathetic story behind the motivation of a murderer. Great writers sometimes shake up the recipe and add some spice to make it more savory.

There is a theme that I notice in it is Technology and modernization. Without the trains, how could he travel across the places to investigate. Without enough medical and biological knowledge, how would he examine the details in human body to determine the clues. Literally, there would not be such fascinating scene coming out without technology development and a steadily modernized society.

In “The Adventure of A Cardboard Box”, the story is full of excitement, loss, suggestive subtext, sarcasm and above all, sheer intelligence. I think they are a must-read for anyone who are fond of a good mystery.

Her

Her, this quirky, smart, thought-provoking film can be seen as a prediction of the way humanity is heading, but is also sharply observant and indicative of the way we interact with technology, and each other, today.

The movie is set in a futuristic scene of the world. It may seem ridiculous to hear someone falling in love or dating his or her computer but one may wonder how far will it be for us to be in that full of fancy-tech yet lack of human warmth world. How long will it take for us to reach that future? Hopefully it will never happen.

After a devastating divorce, the heartbroken Theodore whose job is to write lovely and beautiful poems and letters that people purchase to give them to love one started to date his Operating system by happenstance. The OS, named Samantha, which has sexy and feminine voice soon catches his attention. After several interactions with her, the vulnerable Theodore fell for “her” so deeply. As her needs and desires grow, in tandem with his own, their relationship deepens more.

For me, it’s kind of weird to imagine the kind of love chemicals between a human being and a computer having no physical body and tangible appearance. But the movie, in a way, tries to reveal the emptiness modern people feel and that people try to recluse themselves by seeking consolation from technology. But here is a significant fact that even though when interacting with technology, people are actually dealing with people. Theodore likes Samantha because she has human quality. She can sense what Theodore think and she has emotion as human does. She laughs when she’s happy; she’s jealous when Theodore is absent minded about the trifles between him and his ex-wife. It’s no difference from making online acquaintances. When the surrogate woman doing what Samantha instructs her to do, Theodore encountered visual and acoustic conflicts which makes him feel uncomfortable. Therefore, it reminds me that in a society where technology plays more and more important roles and helps human achieve greater success, human can not live without human. Technology can be a substitute for actual human being.

It also prove that we should set aside our way of different level of technology addiction and come all the way back to original, natural and genuine human interactions. Had we gotten rid of the bombardment of social media and talk to actual people and increase more physical contacts with them, we would feel the actual happiness spurred by our nature.

Code-switching

Code-switching

To be honest, Code-switching is a new vocabulary to me. After I find out that Code- switching is the practice that people switch mode of speaking languages to adjust to different language variations in different contexts. I think code-switching is unconsciously being practiced by people surrounding us since globalization makes it more common for people coming from different background communicate, thus resulting in the switch between a primary and secondary language among people.

Code-switching reminds me of my own experience of me changing the way I talk when associated with a particular social group.

I was born in Guangdong province in China where local people speak Cantonese instead of Mandarin.  But what is tricky is my parents are Hakkanese who speak Hakka Chinese and have a separate identity that distinguishes them from the Cantonese people. This proves that spoken Chinese has numerous regional varieties, and most importantly, many of which are mutually unintelligible. My parents make strict rules that we speak Hakkanese at home. But when I  go outside with my friends, Cantonese become the language I use.  It was not until I read the article “Five Reasons why people Code-switching” that I realize Cantonese is actually, taking over Hakkanese, the language that lies in my lizard brain.  The article recalls me that when I get anxious and unsettling or I shout out as a cathartic release, I blurt out Cantonese rather than Hakkanese. Therefore, in the deep inside of myself, Cantonese would be the one that I tend to identify more with. Perhaps because I grew up here where people use Cantonese. To me, Hakka seems to be more distant, which is merely a concept of where my parents belong. It’s not that I am not acknowledging my parents and my own ancestry, but that when I consider myself bilingual, there must be one that transcend another to be your more recognized language.

I have been talking in Mandarin with my other Chinese friends at Emory since I arrive here. At the first place, it’s just a compulsion for me to insert some Cantonese slangs in Mandarin and most of the time, the listeners’ response were freezing for a while, with their jaws dropped. Now as time goes by, I’ve been accustomed to voluntarily alter some Cantonese slangs while I speak Mandarin so that people won’t get confused about what I said.

I haven’t realized how Code-switching is at play in my life until I encountered the term“Code-switching” in my class and attempted to comprehend its meaning .That human being is well adapted animal makes us be able to fit in various social group and find our own spot. Code-switching which serves as an adaptation, has reached every single corner of our life and keeps having influence on our life for the decades to come.

Facebook Profile

Photo posts have gotten really popular on my Facebook pages since I owned my Facebook page three years ago. The only reason I like to post my photo on it is that tangible images seem to catch people’s attention to an extent. It’s not that I desire being in the spotlight, it’s just human nature to showcase what you really want to share. It will turn into a feeling of slight happiness and pleasure when your followers Comment and Like the photo you post, which may result in an icing on the cake to your whole day. I like to take selfie sometimes. As far as my knowledge is concerned, the word “selfie” won last year’s Oxford English Dictionary’s word of the year, so I think I won’t be judged by using informal word here.

I like to take selfie but I am not that kind of people who suffer from “selfie addiction”. First, I don’t spend a lot of time thinking about plan use of Facebook. Second, I don’t feel an urge to use Facebook whenever my hands are free. Now as selfie craze is affecting more and more people and psychologists say that, for certain people already had psychological disorders, taking selfies may be dangerous, here in this blog I don’t want to discourage people to take selfies, on the contrary, I would like to recommend people take selfie sometimes to appreciate themselves.
Some of my friends don’t take selfies at all because they are not confident of their look. Some people become so focused on minor flaws of their facial appearance that they are relunctant to take selfies either of themselves or of a mixed selfie. There is a very popular youtube video called Dove Real Beauty Sketches in which a forensic artist sketches pictures both according to what the people describe about themselves and what other people describe about them. It turns out that the picture based on what other people say looks more beautiful than the one based on people’s own comments about themselves. Therefore, once people get over the barricade of perceiving the imperfections of themselves and start to be grateful of their natural beauty, they will post their selfies more on Facebook and get more Likes from other people and positive comments, thus appreciating more of themselves. So starting to post selfies on Facebook is the first step towards building confidence. Facebook posts are wonderful way everybody has to connect and re-connect with your followers. Even though I don’t post often these days I still keep up with the latest news of my friends. We spend a lot of times attempting to fix things that aren’t quite right for us and should get rid of the fear of the thoughts from people around us. Try to make your Facebook full of yourself regardless what other people say. You are bold and italic!