The Wheel. Historical Ad Campaign Analysis

The Wheel is one of the most important creations/inventions ever. Without the wheel locomotion would be impossible and extremely difficult. The wheel is also a basis for new invention, with the most important use of the wheel in cars. The wheel was invented really early and was always being redesigned for something better than the original. The wheel is a tire that is attached in cars and selling it and promoting these tires would be difficult without the availability of very good technology at that time (1900’s). Hence, sources like magazines, newspapers and billboards would need to be used. I have looked at 3 companies that had released advertisements in the mid 1900’s. Armstrong Tires, Hartford Tires and Goodyear Tires.

The first ad has definitely done a good job in grabbing the customers attention. The title with the big font and text takes the attention of the customers. Right after that the big visual representation of the a ‘Rhino’ signifies strength and power. The Rhino on top of the tire is showing dominance and power and the tire is being compared to the Rhino, hence making the tire powerful and dominant over the others. The graphics definitely communicate the product, however, the information given is very technical and in my opinion doesn’t feel like it was for regular customers but intended for customers who have more technical knowledge about tires. Also the enlarging of the tire shows the technical details of the tire. Also the guarantee is boxed which means it has a lot of emphasis and people wouldn’t miss it, cause it has a shadow and ‘boxing’ it is like highlighting it. This shows how confident the company is with their tires. Also spreading awareness would be hard so this would be posters and and ads in newspapers and magazines due to amount of information present.

“A Last Look at Tire Ads – Today’s Inspiration.”1953. A Last Look at Tire Ads – Today’s Inspiration. Armstrong Rubber Company, 19 Nov. 2007. Web. 02 Dec. 2014.
(Image link: http://farm3.static.flickr.com/2233/2046593941_a420d0338e_b.jpg )

The second ad is of Goodyear Tires first year in business in the 1900’s. This advertisement of theirs is extremely simple with simple information that all customers would understand and also consists of all the things that people want to see in their car tires. ‘Perfection, Quality and Absolute Satisfaction’ with their product. That’s what Goodyear puts forth. The visual is the aesthetically appealing part of the add and catches your attention immediately and from there the first thing you look at are the adjectives you look for in any product placed right in the center of the poster. Also the addition of technical details in not very small text shows how they are first trying to build a reputation with a good product and then get to the technical for people who understand it. This way it serves both customers educated about tires and those not so educated about them. This poster is an initial poster and for any customer doesn’t offer any background to their company cause there is none. Its their first year and simple is their best step forward. Also they are looking for customers who are keen on their product by mentioning perks if interest is taken in their product by offering customers catalogs about their products and information to help them out.

“History of Early American Automobile Industry from 1861-1930.” Good Year. History of Early American Automobile Industry from 1861-1930. n.d. Web. 02 Dec. 2014.

The third ad is of the company Hartford tires in 1900. So their title is on the top right of the poster, however, the visual starts from the left and moves to the left taking you to the title which is ‘Hartford Tires’. From there the first box to the right talks about how the tires are worth the money and relate it to the economy. Also when overtime Hartford tires are mentioned it is capitalized and bolded putting more emphasis on the company. The ad is mainly for the customers as every detail on the advertisement is for the consumers, Value of money, and also the fact that the they are telling the consumers to be proud of themselves for owning their equipment; making them feel good about themselves. The audience for this ad is everyone as there is absolutely zero technicalities in the ad. This creates a downside as there are no technical details about the product people don’t know what the product is exactly. Just explaining to people about the excellence and worth of money is not enough. Some technical information is needed on the tire as well.

“History of Early American Automobile Industry from 1861-1930.” The Hartford Rubber Works Co. History of Early American Automobile Industry from 1861-1930. n.d. Web. 02 Dec. 2014.

All these advertisements are showing an improvement in the world of invention and creations.Going from Goodyear to Hartford to Armstrong, the technicalalities in each add increase and get more descriptive about the product as there is so much information to put in. With that we can see that the amount of information represented is greater as the ads get more technical and detailed and have more specific customers to reach out to. The wheel is such an integral part nowadays with so many cars and the amount of accidents that happen, getting good tires would definitely be an important plan for all manufacturing car companies for the safety of their consumers.

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Crowdpilot and Inneract

Crowdpilot and Inneract are two different things all together. Infant they are surprisingly not similar to any other social media that I use. Both these apps are very different. I will look at both Crowdpilot and Inneract separately.
Crowdpilot, is an app that helps people make social meeting not awkward by giving them suggestions on what to do and what not live. So people using the app can invite their friends or strangers over the app and brief them with the situation and they would send live help through the app. This way they are helping the couple on the date from home. This allows the conversation and date to go smoothly without any interruptions and awkward situations. This is very similar to an object called the conversacube, which is basically a cube that hears the situation around and tells either person what to do or say. However, even though it looks like a helpful app, having friends and other people tell you how to go about having a conversation destroys the soul purpose of having a conversation which should be creative, natural and spontaneous. If people are telling you how to lead it there is no surprise in the conversation. What if we are attached to this app and without it we wouldn’t know how to hold a conversation what social life would we have? None! Although its a good creation and something different.
Inneract is definitely read as ‘Interact’ the first time a person see’s it. I feel it was purposely spelled this way because the main purpose of this app is to get people to interact. There is no app like this that I know of. So this app allows people to post what they are doing and the location they are at, and if any one wants to join them can do so. This way they can interact and also do their inneract. Like if someone wants to share food, they can post it and someone wanting food can go share it and have a conversation with each other and make friends. Something like this is actually very good and makes people more social and more outgoing. I really appreciate this app.
Both these apps would us re-consider our social life. Crowdpilot would make us dependent on the views of other people while having a conversation and also make having a conversation without that app difficult. Inneract is good and allows more face to face conversations that involve having conversations with complete strangers and getting to them better.

The Conversacube

The Conversacube by Lauren McCarthy’s is an invention that I saw on Abler’s blog. The Conversacube’s design is based on making conversation and helping people avoid awkward situations and scenario’s while talking and interacting with each other.  It uses voice recognition to understand the heat of the conversation and gives certain words on the basis of what the cube heard so far to further the interaction between two individuals and make the situation less awkward.The conversacube comes in many different colors, shapes and sizes.
‘Never another uncomfortable conversation’ this is the tagline for the conversacube. This product seems very helpful to people who often have trouble making conversation with people for the first time, or maybe even if they go out on a date and don’t know what to talk about. This is something new and the first of its kind in the field of social interactions and works towards a better social life for people.
This piece of technology can be very helpful in promoting social interactions between people. However, having a box tell you how to lead a conversation destroys the soul purpose of having a conversation which should come naturally and spontaneously. This box destroys the element of surprise in a conversation. Suppose we get so used to this box, without it we would feel handicapped or disabled as we would not know how to even strike a conversation between people.
However, the aesthetic appeal of the conversacube is not that bad and meets the description. Its a cube (of course) and has screens on all sides from which the directions are given on what to say to the other person. For example words like these are used: ‘admit, lean in, kiss, compliment, etc’. The fact that it’s small and sleek makes it extremely portable and appealing.
Having understood this piece of technology in a both lights i can say that its good for people and bad at the same. This would allow people to be a little more confident at least when they have a conversation with the box near them however, make them socially awkward without it.

Research

When thinking about a research study done by me, the one very big research task that comes to my head is my extended essay that was a mandatory research project that was part of my IB curriculum. Finding a topic for this major project was mind boggling, however when i put a little thought into it i realised i could research on a local market in Mumbai. Back in middle school research was going on to the top site that showed up on google and copy pasting what information looked relevant to my topic and copy paste it to the document. However, as i grew older and passed to high school and now college the method of researching has changed drastically. Paraphrasing was part of it (very small part) and then the formality of citing the websites.
So my essay was done on Economic Market Structures at the local market; and i had a very different experience with this research method. I thought i would be able to use the internet and get all the data i wanted. However, that wasn’t the case with this essay. I needed data for this research and i wasn’t going to get it off the internet. I needed primary (collected first hand by me) and secondary data(collected by others and used by me & then citing the data). For this essay i made questionnaire’s and went and interviewed the shopkeepers and customers at the market. I realised that not all people are nice, many people rejected me and didn’t bother answering a few questions for a student’s project. For me to figure out what questions were relevant took some effort because i had to make drafts of questionnaire’s get it approved and then compare it to the topic ofresearch and how plausible it would seem to use it.

Towards, the final stages of my research when my data started coming together and i started searching for patterns that would help me conclude my essay i started seeing some issues and then got tensed as i thought my whole hypothesis was wrong (Not that it’s an issue if the hypothesis is different from the conclusion; however, every student wishes to have a hypothesis and a complimenting conclusion to the hypothesis. It feels good.) and i continued researching even more to see what was wrong.

This extra research that i did taught me so many more things than what i was supposed to learn making my project even better and more precise. I was able to include things like Game theory, and oligopoly markets that made my essay better.
So i learn that research can be done in any way you want and whatever research you do, will always come of some help to you at any point of time in your life; whether in a conversation with people or in any work that you have to do.

Literature

Doyle’s ‘The Adventure of the Cardboard Box’ was the most controversial piece of literature he has written. Today, the story is normally found in the compilation work, the Memoirs of Sherlock Holmes or His Last Bow, but for many years was omitted from any of Conan Doyle’s books. This is a piece of british literature. Lestrade calls Holmes into assist in the matter of some dismembered ears; ears which have been sent to the spinster, Miss Susan Cushing. Lestrade is under the impression that the sending of the ears is simply a prank undertaken by some medical students, but Holmes immediately sees a more murderous reason for the sending of ears from two different people.
This story by Doyle is definitely something that i would read in high school or m=for my classes as university. In this short story by Doyle, it explains what it needs to. The main point in this story is the deductive reasoning. This is something i have learnt back in high school too. Deductive reasoning is when you draw conclusions from given statements. For example if A=B, and B=C then A=C; thats deductive reasoning.

However, we are talking about literature and not a single person would deny the fact that sherlock holmes is not a piece of literature. Literature does not have to be a story or play written in the weirdest english you’ve read, or have the longest words or complex words you’ve ever seen. it needs a definition and some way to classify any piece of writing as literature. A definition i found for literature is “written works, especially those considered of superior or lasting artistic merit” and i or any other person who has read sherlock holmes would appreciate it for its artistic merit in solving cases and suspense through the solving of cases.

Sherlock is a piece that is closely knit, with good plots and according to me meets my expectation of a literary piece. Infact, all of sherlock holmes is widely recognised , with 2 movies and a television show that have played 3 seasons and have a 4th one releasing soon. the fact that they have taken sherlock to the levels of tv and movies definitely puts it in the category of good literature (Romeo and Juliet for example, was an amazing piece of literature that was converted to a movie).

The fact that this is mystery and something that allows room for analysis and growth about understanding literature, makes it a good literary piece by Doyle and definitely meets my expectation of the level of literature.

Theodore’s ‘Beautiful Letter’s’ Job

The movie  “Her” follows Theodore Twombly, a complex, soulful man who makes his living writing touching, personal letters for other people. He is a professional writer and works for a company called “Beautiful Handwritten Letters”. With Technology growing and changing at an incredible pace, this movie set in the near future allows Theodore to dictate an intimate and thoughtful letter and the computer computes it to the handwriting of the person who asked for it.

The uncanny feeling about his job is the fact that he is supposed to write letters for people he doesn’t even know. However, he still manages to write beautiful letters for people almost like he has figured out romance like a science. He has a lot of experience in this job of his as he has been writing for over 6 years now for a single couple and has almost got their relationship figured out, which is very creepy as mother person has got  couples relationship figured out to the core.

What the director wanted us to feel? That’s a question that everyone would have different answers to. Because in the eyes of someone else what Theodore does would be fine and in mine what he does is very strange. In no time people wouldn’t be writing to their loved ones but Theodore, which is uncanny because what is the person falls in love with the writer not knowing it’s ‘Theodore’ and later realize that her actual lover never really spoke to him/her like that.

One thing that this job of his can relate to is the shadow scholar ‘Ed Dante’ who writes assignments and papers for students. It is in every possible angle the same thing as what Theodore does. What we can devise from this is that people take advantage of the unknown and the fact that people are willing to do such personal things for a price.

In my opinion, the director wanted to tell show the audience a changing society and a very superficial and technological improvement in society. this improvement is not taken the same way by everyone.

Revision Of Blog: Professor commenting on Ed Dante

Dear Principal Hopkins,                                                                                                                           28th September 2014.

Recently an epidemic of ghost writing has swept our campus, poisoning the academic system. I for one will not stand for this unfair use of talented minds. Students should be required to turn in their own work because; after all it was their own work that got them excepted to the university.

After reading about Ed Dante’s confession, I’m at a loss for words and have lost all confidence in the educational system. Every assignment that comes in to me, I begin to doubt. Whether the student wrote it or Ed Dante. Every time students excel and turn in assignments the professor feels accomplished. But after reading about Ed Dante’s confession, I feel so guilty that I could have passed children who comprehended nothing but were just ‘desprit’ to get grades. I would assume I’m a good professor and that my students are improving and paying attention in class, however, I don’t believe in myself anymore. What if all the students had their work done by Ed Dante?

I never knew that I would have to accept assignments and think about the fact that it was the students work or not, but maybe from now I’ll have to start. Thinking about it, the students are always under pressure, so many subjects with numerous assignments from each, they would naturally extend for some help, but I never expected it to be this kind of help. They pay so much money for school tuition and on top of that they pay Ed Dante for ghost writing their assignments. At any point of time he earns $66,000 annually, which is good. As a professor I would never earn that much teaching and grading assignments.

The fact that I noticed transformations and differences in people’s homework and class work assignments, always kept me thinking, how their homework would be splendid but on the other hand they would have pretty bad class work with really big errors. But sometimes I would accept it thinking it was a mistake or they were sick and could not concentrate enough, but after reading this article I realized that they were never good at it in the first place. Now I will have to compare the class work and homework just to see the fact that their level of work is similar with slight improvement, because you cannot have massive improvements over a short period of time.

As a professor, there’s not much I can really do except change some policies and ask you do that for me as these policies should be approved and changed in all departments. Teachers should be more lenient on offering help if students are stuck up and lastly use different software’s that detect plagiarism.

This article has opened my eyes to the fact that I and the school needs to change class policies, make classwork as important as homework, change grading systems for my subject and other subjects too as Ed Dante can write from pharmacology, maritime security to municipal budgeting and postmodern architecture and become an expert on any topic overnight by just reading about it. We have to try and influence other departments as well because Ed Dante is a master at all, and will surely write in any subject asked to.

I hope I have myself clear about what’s wrong. People are finding ways to cheat the educational system and this is not right. If this continues there will be a future with people who no experience and knowledge about what they learnt at school because they would have never done any of the work and the world will become a sillier place. I hope we can come together and see that this does not affect our school.

 

Regards,

Pradyumna Singhania

Pillow talk

“Your voice is You”,  This slogan from Southwestern Bell Telephone Company from 1923. Brad’s prank with Jan takes advantage of this idea. Rock Hudson and Doris Day in the movie Pillow talk definitely emphasize on this slogan. These two people have a party line (a single telephone line shared by 2 people) and obviously their calls will overlap at some points. This leads to Rock Hudson (Brad) and Doris Day (Jan) to hate each other without actually physically meeting each other because they could never get their work done, or take an important call. “Voice, Dialect and accent” play a very important role in the movie pillow talk and on Brad and Jan’s relation.

The first time Brad see’s Jan is at a party and see’s what she really looks like. Also the fact that his best friend (Jonathan) is trying to make Jan fall for him. Thinking he can help out with that situation, he introduces himself as Rex Stetson from Texas and that’s the first time he changes his voice, tone, dialect and accent. This was a classic example of code-switching because he introduced himself to Jan as someone other than his true identity. This leads to a fake introduction of Jan and Rex (Brad). Eventually, Rex keeps talking to Jan as Brad and Rex and keeps changing his voice. At one point Brad tried to be nice to her because he figured that at once point he would have to tell her the truth and then she might not like him for that person.

This whole scenario is a perfect case of code switching because he is just changing the way he talks to Jan when he’s Rex and Brad and she falls for Rex and not Brad. Brad is able to keep the identities hidden and away from her till she finds some musical notes that she plays and finds out that Rex is in fact Brad. She hates it that she was played along the whole time however, by merely changing one’s voice doesn’t make the person any different, so she gives in to Brad’s proposal.

The whole love story of Rex, Brad and Jan was mainly based on code switching and the fact that a person’s voice is a person’s voice and that cannot change. It’s something that tells the person about one’s identity. The only difference between Brad and Rex was the accent he put on. However, in the end your voice will tell the person your real face and that is something you cannot change.

Response to: The Shadow Scholar

After reading about Ed Dante’s confession, I’m actually at a loss of words and have lost all confidence in the educational system. Every assignment that comes in to me, i begin to doubt it. Whether the student wrote it or Ed Dante. Every time students excel and turn in assignments the professor feels accomplished . But after reading about Ed Dante’s confession, i feel so guilty that I could have passed children who knew nothing but were just ‘desprit’ to get grades. I would assume I’m a good professor and that my students are improving and paying attention in class, however, i don’t believe in myself anymore. What if all the students had their work done by Ed Dante?

I never knew that i would have to except assignments and think about the fact that it was the students work or not, but maybe from now i’ll have to start.Thinking about it, the students are always under pressure, so many subjects with numerous assignments from each they would naturally extend for some help, but i never expected it to be this kind of help. They pay so much money for school tuition and on top of that they pay Ed Dante for ghost writing their assignments. At any point of time he earns $66,000 annually which is good. As a professor i would never earn that much teaching and grading assignments.

The fact that i noticed changes and differences in people’s homework and class work assignments, always kept me thinking, how their homework would be splendid but on the other hand they would have pretty bad class work with really big errors. But sometimes i would except it thinking it was a mistake or they were sick and could not concentrate enough, but after reading this article i realized that they were never good in the first place. Now i will have to compare the class work and homework just to see the fact that their level of work is similar with slight improvement, because you cannot have massive improvements over a short period of time.

As a professor, there’s not much i can really do except change some policies, be more lenient on offering help if students are stuck up and lastly use different software’s that detect plagiarism. This article has opened my eyes to the fact that i need to change class policies, make classwork as important as homework, change grading systems for my subject and try and influence other departments as well because Ed Dante is a master at all, and will surely write in any subject asked too.