The Wheel is one of the most important creations/inventions ever. Without the wheel locomotion would be impossible and extremely difficult. The wheel is also a basis for new invention, with the most important use of the wheel in cars. The wheel was invented really early and was always being redesigned for something better than the original. The wheel is a tire that is attached in cars and selling it and promoting these tires would be difficult without the availability of very good technology at that time (1900’s). Hence, sources like magazines, newspapers and billboards would need to be used. I have looked at 3 companies that had released advertisements in the mid 1900’s. Armstrong Tires, Hartford Tires and Goodyear Tires.
The first ad has definitely done a good job in grabbing the customers attention. The title with the big font and text takes the attention of the customers. Right after that the big visual representation of the a ‘Rhino’ signifies strength and power. The Rhino on top of the tire is showing dominance and power and the tire is being compared to the Rhino, hence making the tire powerful and dominant over the others. The graphics definitely communicate the product, however, the information given is very technical and in my opinion doesn’t feel like it was for regular customers but intended for customers who have more technical knowledge about tires. Also the enlarging of the tire shows the technical details of the tire. Also the guarantee is boxed which means it has a lot of emphasis and people wouldn’t miss it, cause it has a shadow and ‘boxing’ it is like highlighting it. This shows how confident the company is with their tires. Also spreading awareness would be hard so this would be posters and and ads in newspapers and magazines due to amount of information present.
“A Last Look at Tire Ads – Today’s Inspiration.”1953. A Last Look at Tire Ads – Today’s Inspiration. Armstrong Rubber Company, 19 Nov. 2007. Web. 02 Dec. 2014.
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The second ad is of Goodyear Tires first year in business in the 1900’s. This advertisement of theirs is extremely simple with simple information that all customers would understand and also consists of all the things that people want to see in their car tires. ‘Perfection, Quality and Absolute Satisfaction’ with their product. That’s what Goodyear puts forth. The visual is the aesthetically appealing part of the add and catches your attention immediately and from there the first thing you look at are the adjectives you look for in any product placed right in the center of the poster. Also the addition of technical details in not very small text shows how they are first trying to build a reputation with a good product and then get to the technical for people who understand it. This way it serves both customers educated about tires and those not so educated about them. This poster is an initial poster and for any customer doesn’t offer any background to their company cause there is none. Its their first year and simple is their best step forward. Also they are looking for customers who are keen on their product by mentioning perks if interest is taken in their product by offering customers catalogs about their products and information to help them out.
“History of Early American Automobile Industry from 1861-1930.” Good Year. History of Early American Automobile Industry from 1861-1930. n.d. Web. 02 Dec. 2014.
The third ad is of the company Hartford tires in 1900. So their title is on the top right of the poster, however, the visual starts from the left and moves to the left taking you to the title which is ‘Hartford Tires’. From there the first box to the right talks about how the tires are worth the money and relate it to the economy. Also when overtime Hartford tires are mentioned it is capitalized and bolded putting more emphasis on the company. The ad is mainly for the customers as every detail on the advertisement is for the consumers, Value of money, and also the fact that the they are telling the consumers to be proud of themselves for owning their equipment; making them feel good about themselves. The audience for this ad is everyone as there is absolutely zero technicalities in the ad. This creates a downside as there are no technical details about the product people don’t know what the product is exactly. Just explaining to people about the excellence and worth of money is not enough. Some technical information is needed on the tire as well.
“History of Early American Automobile Industry from 1861-1930.” The Hartford Rubber Works Co. History of Early American Automobile Industry from 1861-1930. n.d. Web. 02 Dec. 2014.
All these advertisements are showing an improvement in the world of invention and creations.Going from Goodyear to Hartford to Armstrong, the technicalalities in each add increase and get more descriptive about the product as there is so much information to put in. With that we can see that the amount of information represented is greater as the ads get more technical and detailed and have more specific customers to reach out to. The wheel is such an integral part nowadays with so many cars and the amount of accidents that happen, getting good tires would definitely be an important plan for all manufacturing car companies for the safety of their consumers.