I chose to analyze advertisements on toothpaste as it has always been a basic good that is used by everyone. the Ads I chose are from the period ranging from 1920s to 1960s. This blog analyzes and compares the difference in the strategies used by Pepsodent, Amm-i-dent and Colgate to market their products.
The first ad is by Pepsodent. The targeted audience of this advertisement is women. The first thing that catches the viewers eye about this advertisement is the the picture of a woman smiling and putting toothpaste on her daughter’s toothbrush. The advertisement claims that “Beautiful teeth is the first step to beauty”. This is easily going to appeal to any woman’s mind as feeling beautiful about herself is of great importance to any woman. Hence I feel this was a good way to add the pathos element to the advertisement. The ad claims that Pepsodent is the new toothpaste that removes film and prevents tooth corrosion. It is recommended by dentists across 50 nations and the ad lists its additional benefits. According to me, the ad has been made well and clearly puts out its Ethos element as well.
The second ad is by the company Amm-i-dent. The audience for this ad clearly seems to be mothers. The ad shows a little girl child going through a case of cavities and blames the mother for feeling “too smart” to listen to the advertisement that says Amm-i-dent removes cavities. the ad attempts to make mothers feel guilty about not using Amm-i-dent as the toothpaste for their children. This seemed to be the pathos in this ad as it attempts to make mothers feel cautious about which toothpaste they should use for their family. The ad is designed in a manner that boosts the product’s image and shows its advantages over other brands. It shows Amm-i-dent’s economic advantage by saying that one can buy a higher quantity for a lower price as compared to other toothpaste brands where you will get a lesser quantity for the same price.
The third Ad, by Colgate has a completely different approach towards attracting customers. Colgate for a change, has targeted male athletes as their audience. The ad explains how a professional swimmer has had a much better overall experience in his career by maintaining healthy teeth through using Colgate. The ad shows no scientific evidence or support by dentists, as compared to the Pepsodent ad nor does it attempt to boost its image and undermine other toothpaste brands. It is just a simple depiction of healthy teeth leading to a happier and healthier athlete.
In conclusion, all these three companies target a specific audience and seem to approach them with their own unique strategies. In my opinion, the most credible ad seemed to be Pepsodent’s ad as it has clear depictions of Ethos and Pathos. At the same time it does not come off as pretentious and boastful like that of amm-i-dent’s. I also took note of how both Amm-i-dent and Pepsodent targeted a female audience probably for the simple fact that female’s are more eager to buy products related to beauty. Colgate’s ad showed no sign of credibility as it simply states that it’s product is good for athletes without any hard evidence to back it up.
The Pepsodent Company. Good Housekeeping Aug. 1924: 128. Print.
Amm-i-dent. FARM JOURNAL Feb. 1953: 142. Print.
Colgate. American Boy July 1924: 57. Print.
I have been using Facebook since 2007 and I’m pretty sure our generation got addicted to messaging and texting around that time. later on I started using Twitter and Instagram as well but throughout my socializing experience through these sites and apps I can assert that people are a lot different in person and sometimes people look completely different in person as compared to how they look on their profile. A lot of times people meet each other on Facebook and have conversations for a long time. but when they actually meet, their whole personality can turn out to be completely different.
I feel Lauren Mcarthy’s Crowdpilot and Inneract are two apps that encourage face to face interaction and gives people moments of happiness. I’m not trying to say that these apps are better than Facebook or Twitter when it comes to socializing. I’m just trying to say that building up a relationship having face to face conversations is going to be a truer and a more real relationship than that built up through long conversations over text.
posting stuff like “High five me”, “listen to this song with me” and then people actually showing up to do it is a more appealing form of socializing to me. It also might just help you find people who have common interests with you that might eventually turn into good friendships. In conclusion, Inneract and Crowdpilot are actually apps that support and encourage face to face interaction
Reading through Barthes’s work on Soaps, Powders and Detergents and observing how he has used various metaphors to better describe the sensations, I was reminded of the way in which people associate feeling “blue” with feeling sad as opposed to how I associate the color Blue with my own feelings. In a conversation, for instance, if you hear someone say, “Ah man, she makes me feel so blue at times” it will be understood as a feeling of sadness.
People depict this feeling even in cartoon shows. For example, when a character is rejected or is looked down upon there is always a scene in which the character stands with a grumpy expression and a huge blue background behind him/her. What particularly interests me more about this expression is how a color is associated with a feeling. Personally, instead of associating sad with blue, I would associate words like happy, calm and jovial with blue. I got this happy sensation from when I first went deep sea diving. As I swam in the ocean I could see vast extents of only blue all around me and the life that it contained. I felt as if I was in the calmest place on Earth (even quieter than the 7th floor of the woodruff library).
I remember sharing this feeling with my psychology/painting teacher back in high school and he told me how people feel differently towards the color blue depending on the shade of blue. I then realized how the sad feeling is usually associated with a darker shade of blue like a navy or a dark blue. Most of his paintings that represented a gloomy individual or a sad scenery had whips and splashes of those dark shades. On the contrary, the ones depicting jovial moments had bright shades of cyan, sky and Caribbean blue. Just by looking at the two different types of paintings I could come to the conclusion that my sensations or feelings towards blue differ with the way it is used. For me now, Blue is a color of multiple feelings.
As a growing teenager, it took me a while to realize the seriousness of poverty in India. At first I just used to look at the beggars on the streets while to school in the bus. But later on, I noticed some students in my school who’s family’s were not able to sufficiently provide for them and they had trouble speaking proper English or fitting in with the other students because they looked at them with condescending eyes. This is when I realized that if I look into the matter a little deeper, maybe I could understand this situation and try to change how things are.
I researched for a while and discovered that majority of India lives in poverty. I also found out that majority of the youth of India’s youth does not get education because of living in poverty. In order for India to progress faster, we need our youth to get a full education so we can avoid having unskilled labor in our industries and firms. Although the government of India has a policy saying that all schools in India have to reserve 30% of their seats for underprivileged children, these children can’t fit in with the rest of the school crowd and have problems in speaking English.
This made me think of ways I could possibly bridge this communication gap and help these children fit in and learn English. I started a trust fund where in Underprivileged children learn life skills, computer skills and English. There were different departments for each of these things and within a time period of 6 months there were tremendous changes in these children. They now had access to the Internet and could stay connected with people, enhance their social life and also keep track of how the world is progressing. These were major things preventing them from engaging in conversation with other students.
The main challenge for these children was becoming fluent in English, but surprisingly they passed it with flying colors and today they can converse fluently in English. School life for them has definitely become better. Not only are they socializing more but are also able to understand what the teachers teach in English. The institute also funds the education of these children. I feel happy to have made a small change if not a big one. I feel if more institutes like this can be set up, the impoverished youth of India can get a better quality of education and this will eventually help remove poverty and the concept of unskilled labor.
From my work I was able to conclude that sometimes things look milder on the outside but you can never see the severity of the issue until you look deeper. Looking deeper motivated me to work towards giving back to my community in whichever way I can.
The literature I studied back in my high school in India revolved mainly around Sherlock Holmes. My all time favorite Sherlock Holmes story is the Hound of The Baskervilles. In our English class I was introduced to The Adventure of The Cardboard Box from the Memoirs of Sherlock Holmes and I felt that it was more successful in keeping me interested in the story than Hound of The Baskervilles was.
In my opinion, The Adventures of The Cardboard box is a concise memoir that includes all the necessary ingredients to cook up a good Sherlock Holmes story. It has the right amount of suspense, shows off Sherlock’s deductive skills and does not have too many suspects. It also included a common scene with most of the Sherlock Holmes stories where Holmes with his incredible deductive skills is able to read Watson’s mind. The scene shows Watson throwing down his newspaper and leaning back in his chair when Holmes suddenly echoes out Watson’s thoughts and says “You are right, Watson. It does seem a most preposterous way of settling a dispute.” And Watson replies saying “Most Preposterous!” realizing right after saying this that Holmes has read his mind.
The story focuses on how Lestrade calls Holmes to solve a case in which Miss Susan Cushing had received two severed human ears in a cardboard box. Lestrade is under the misconception that this is just a prank played by some medical students who miss Cushing was forced to evict. Holmes however, with his intelligence, superior observation and deduction skills finds a relation between the severed ear and miss Cushing’s ear. This observation leads Holmes to visit Susan’s sister Sarah’s house where he is denied admittance by the doctor because she is suffering through brain fever after which he is convinced that the severed ears actually belong to Susan’s other sister, Mary and her husband who were murdered. He also figures out that the killer is Mary’s estranged husband Jim Browner.
The memoir creates suspense and makes us think about who the killer is and then without too many complications reveals the killer to us and doesn’t put the reader in a tired position where he’s trying to recollect what happened previously and figure out what is going to happen next. The Hound of The Baskervilles did interest me of course, but it had too many leads and too many characters that I had to wrap my head around. It first explains the Baskerville hierarchy, then the story of the hound and then makes us analyze all the characters that live on the moor before Holmes identifies that the killer is Stapleton. Therefore, I conclude that a short memoir on Sherlock Holmes makes the Holmes experience better for me.
Recently in my English class we discussed the movie “Her”. The movie’s theme revolves around how a man named Theodore Twombly, who also writes letters for other people at a company called Beautiful Handwritten Letters, goes through a divorce with his wife and later on falls in love with Samantha, a newly designed operating system that functions just like a human through artificial intelligence.
I feel Theodore is perfect for the job he has because he is shown as a really empathetic person. This is seen when Theodore is talking to Samantha about a man who is affectionately looking at his wife and kids and says, “Just look at him, this guy is literally the sweetest guy on Earth, I could just spoon him”. Theodore is able to recognize his nature through his facial expressions and the way he looks at his wife. Because of his emotionally scarring divorce with his wife, Theodore is an accurate recognizer of feelings and emotions and is able to write emotions of other people on paper probably even better than they themselves can.
Having said that, the audience watching this movie is expected to be upset with the fact that someone else is writing people’s letters for them. I know I’d be upset if I received a beautiful letter from someone and that person had not written the letter on her/his own. Theodore’s use of words is extraordinary and sometimes such words can also overstate the way the person actually feels. The movie shows that Theodore imitates the intense and affectionate emotions of people to be able to write them on a piece of paper for someone else. But in this process of imitation, the imitator’s mind can unconsciously let his or her own input slip in too and seeing how emotionally scarred yet empathetic Theodore was, his mind and feelings are bound to influence what he writes. Paul, who is Theodore’s boss also says to him that he is part woman and part man in the way he writes.
Throughout the movie, director Spike Jonze shows how Samantha, the operating system, eventually became smarter and smarter and even started to feel more emotions as it spoke to more people but also started to fall in love with 641 other people and left Theodore. This told us that in the end anything non-human would remain non-human and not have the true feelings of a human. However, the letter company too shows us how people don’t have the time to write a letter to their loved ones and have to pay someone else to write it for them. From this I concluded that human actions too can be seen as “cold” and this undermines the main purpose of the movie which was to show that an operating system is in the end an operating system without human feelings.
Her. Dir. Spike Jonze. By Spike Jonze. Perf. Joaquin Phoenix and Scarlett Johansson. 2013. Film.
Mallow, Martin. Movie Review: ‘Her’ Is A Heartbreakingly Beautiful Tale Of True Love. Web. 25 December 2013.
Have you ever noticed a person talk in a particular tone and then suddenly change his entire body language along with his tone of speaking? Well, in my English class I learned that there actually is a term for that and it is called code switching. At first, the word “code-switching” seemed like a term used by computer science majors but it actually refers to a situation where a person changes his tone of speaking according to the situation he/she is put in. Sometimes, most people can see this as a “fake” act and conclude that someone who code-switches has a fake personality. People probably develop this notion because they have a set impression of a person’s personality and when they see a different side of their personality, they feel surprised and draw such conclusions.
In class, we were shown an episode of the show Key & Peele that gave us an insight on how people code switch. The episode shows us how Peele first talks to his wife in a courteous way about taking her to the movies for her birthday but as soon as Peele enters the scene saying, “Sup dawg?” to his friend on the phone, Key changes his tone and ends his conversation by saying “I’ll pick your ass up at 8”. The scene ends with Peele saying “Oh my god Kristin, I almost totally got mugged right now” in a rather scared tone. This scene makes me feel as if these two individuals were trying to show their superiority to each other in an attempt to fit in as two equals. The general public, after seeing this, would feel that the two were probably being fake in front of each other just to show dominance.
On the contrary, I feel that code switching is not always a fake act. Sometimes people just change their tone as an unconscious stimulus to the situation they are in. Don’t get me wrong, I don’t mean to say that Key and Peele were unaware of what they were doing. I’m just expressing how most people do it unconsciously or with positive intentions. I can support my view through my own personal experiences and observations with code switching. I remember how back in high-school, our teacher used to maintain a very strict and grumpy behavior around us as opposed to the casual and joyful behavior in the staff room with the other teachers. This is a quite evident act of code switching but it doesn’t represent anything “fake” because she must have a professional demeanor towards us in order to maintain obedience. I am a Gemini and many people think of a Gemini as a multi-personality person. This is true because I have often noticed myself behaving differently with different people. I usually am anti-social around alien faces and will not be myself. However, with familiar people, I am my loud and weird self. I am energetic with people who party a lot and calm with people who just like to sit, chill, watch a movie or listen to good rock music. This was my way of unconsciously code-switching with different people even though my intentions are good.
Seeing this, I realized that the reason for my code switching is purely a desire to fit in with everyone. I even noticed myself code switching when I came to Emory University. When talking to students with a thick American accent, I tend to unconsciously stretch some words and convert my Indian accent into an American one and even talk with the same body language that they do. This does not happen when I’m speaking to my other Indian friends in English that evidently means that I code switch. This is a pure act of me trying to fit in and not a deliberate act to look like someone I’m not. Coming towards the end, I re-instate my point to make the general public open to the idea of how Code switching is not always a deliberate or a fake act and can sometimes just be an unconscious act of our brain.
Pillow Talk is romantic-comedy film aging back to 1959. Its theme revolves around how two people, Brad Allen, a composer and Jan Morrow, an interior designer, come to hate each other because of overlapping calls on a common telephone party line but eventually end up falling in love. While watching this movie, I noticed how code switching has been used as Brad’s weapon to make Jan fall in love with him.
Before the code switching occurs, Brad is shown as a single man who seduces women with his charm and songs. Brad and Jan have a mutual friend named Jonathan Forbes and through him, he gets to see Jan for the very first time. When Jan goes on a forced date with a Harvard man, Brad happens to be at the same place. The Harvard man gets too drunk and collapses, which in turn is seen as an opportunity by Brad to take Jan home. This is where the first scene with code switching occurs as Brad takes up the form of a wealthy Texan gentleman, Rex Stetson and speaks to Jan in the most courteous way possible always addressing her as “ma’am”. By the end of the night he succeeds in enthralling Jan with his gentlemanly charm.
Brad continues to act as a Texan gentleman and takes Jan out on multiple dates and with each date, he manages to get Jan to love him more. While doing this he even manages to be Brad Allen when Jan brags about her newfound love to him over the phone. After finding out what Brad is doing, Jonathan forces Brad to use his cabin in Connecticut to complete his songs. Brad convinces Jan to come with him and she does but when Jan comes across one of his music sheets, she realizes that Rex Stetson is in fact Brad Allen. Although she stays mad at him and becomes even by hideously re-decorating his apartment, She still gives into his marriage proposal and they end up getting married.
In conclusion, I would say I agree with the Bell company’s slogan “your voice is you” because Brad Allen’s constant code switching between himself and Rex Stetson not only succeeds in getting Jan to fall in love with him, But also tells us how our voices can be used to portray ourselves as whoever we want to be seen as
I first came across the term “code-switching” in my english class. At first, I assumed that it was a term used by computer science majors while doing programming but later on after reading the articles “How Code-Switching Explains the World” and “Five Reasons Why People Code-Switch”, I learned that it is a term used to describe a situation in which a person suddenly changes his/her behavior, tone or even body language while responding to another person or situation.
I am a Gemini and they say that we change our behavior frequently in different situations or in front of other people. Some might even describe a Gemini as a person with a double-personality. I have actually noticed myself having a really different tone or attitude with different people yet at the same time I don’t have any wrong intentions. This is me code-switching depending on the situation i’m put in. When I’m around people i’m really comfortable and open with, I tend to be my weird and loud self. On the other hand, if ever I’m at a party surrounded with unfamiliar faces, I tend to at first be inside my shell, but after a while I burst out and again be my loud and weird self.
After coming to Emory and being surrounded by foreign students I noticed another form of code switching that I did. When talking to students with a thick American accent, I tend to unconsciously stretch some words and convert my Indian accent into an American one and even talk with the same body language that they do. This does not happen when I’m speaking to my other Indian friends in English which evidently means that I code switch.
What I conclude from this is that whenever I code-switch, it is an involuntary act of my brain and consciousness. Like the Article “Five Reasons Why People Code-Switch” says, it can also be seen as an act to simply fit in, which honestly it is. I personally feel code-switching doesn’t have any negative influence on my life and has never seemed like an “unsuccessful act”. It is simply an involuntary function of the brain.
Ed Dante reveals the unbelievable truth behind ESL and lazy rich college kids being able to complete their assignments and papers and making their way through college with good grades http://chronicle.com/article/The-Shadow-Scholar/125329/