Ice Cream Advertisement Analysis

Ice cream was first advertised in the 1860s and has been in tons of commercials, flyers, and billboards ever since. This advertisement analysis examines three different billboards from three different ice cream companies in 1985.

The first ad is from an ice cream company named Shoep’s. The ad contains several different ice cream cones topped with different flavors and different toppings. The billboard reads “Shoep’s: How Can You Top It?” The ad primarily is being targeted at both adults and children. The billboard would intrigue children as the many different colors and recognizable delicious treats draw them in. The ad is also targeted at adults for a few reasons. The first reason is that adults, specifically parents, are always looking for ways to satisfy all of their different kids taste and preferences. By presenting parents with the idea of being able to customize the cone to be whatever they want, it could intrigue them to choose Shoep’s ice cream over someone else. Parents would have an easier time taking their kids for ice cream if they can all get whatever they want at one place. Adults would also appreciate the play on words in their slogan. The double meaning of “How Can You Top It” is what you can put on top of the ice cream as well as no ice cream is better then Shoep’s. Children would most likely not understand this joke but adults would understand it and maybe it would help to sway them to choose Shoep’s next time they eat ice cream.

Similar to Shoep’s ice cream billboard, Melody Farm’s also advertises to both children and adults. When anyone first looks at the ad, the delectably enormous pile of ice cream that almost seems too big to fit onto the billboard would attract anyone to look at it. However, the advertising to children might no go far beyond this big pile of ice cream scoops. While this could be enough to attract child customers, ice cream without a cone and in a big pile might be confusing for children. Seeing that they are not used to seeing ice cream like this, they might not recognize it, therefore defeating the purpose of the ad. The ad also fails to put the words “ice cream” on the ad, again adding to the potentially unclear advertising to children. However, I believe this ad is extremely successful in advertising to its second audience: adults. While adults will have an easier time understanding what they are looking at, the adjacent pile of fruit and accompanying slogan will also intrigue them. The pile of fruit, which is meant to replicate the pile of ice cream, is there to show the ice cream is flavored naturally with real ingredients. It goes along with the slogan on the billboard that reads “Flavor Filled Naturally”. The combined mouth-watering look of the ice cream as well as the idea of the ice cream being “healthier” then other choices must have been very successful in attracting adult customers.

The final ad, from Barricini, is an ad that reads, “You’ve Never Tried Barricini Ice Cream? Pity”. On the billboard, there is also a single scoop of ice cream in a martini glass next to a pint of the ice cream. It is apparent that the ad is not advertising to children, perhaps even trying to imply their ice cream is not meant for children to be eating. If their goal is to aim their product more for adults who enjoy finer foods, I think they were fairly successful. The martini glass gives their ice cream an added level of sophistication that doesn’t come when you place the scoop in a cone or bowl. Finer foods also seem to have smaller portions. This ad, when compared to the other two, has the least physical ice cream present, with only one visible scoop. Furthermore, this ad lacks a lot of color that is present in the other two ads. The company chose not to use many colors outside of brown, black and white.

Collectively, the ads seem to have a common goal of catching the attention of people driving by their billboard. Shoep’s uses a variety of colors and clever play on words, Melody Farms again uses a lot of color but also try to play on the “healthier” aspect of their ice cream, and Barricini tries to make their ice cream seem classier then others. While all three companies have different methods of getting people’s attention, their goals are similar. It is their hope that by driving past these billboards, the next time someone chooses to eat ice cream, it will be their company that they buy it from.

Barricini. “You’ve Never Tried Barricini Ice Cream? Pity” Advertisement. 1985. Duke University Digital Collection Library. Web. 24 November 2014.

Melody Farms. “Melody Farms, Flavored Filled Naturally” Advertisement. 1985. Duke University Digital Collection Library. Web. 24 November 2014.

Shoep’s. “Shoep’s: How Can You Top It?” Advertisement. 1985. Duke University Digital Collection Library. Web. 24 November 2014.

Scentsations

My movie is based off of the reading “A Brief History of Scent”.

The movie takes place 25 years in the future and is a fictional documentary that centers around a company called “Scentsations”. Scentsations is a company that has the ability to create any scent someone wants. For example, often times people have the ability to be taken back in time to a certain place or are reminder of a certain person when they smell a certain smell. Or maybe people have a specific smell that reminds them of their childhood home but cannot pinpoint what that exact smell is. Scentsations has the ability to take people’s descriptions of the certain smell they want to be reminded of and can replicate a bottle of the same exact scent.

The documentary would first focus on how the company came to be. The creator had lost his mother when he was young but ever now and then would be reminded of her through a certain smell. Through the help of his scientist friend, they were able to replicate the smell and now the creator has the ability to be reminded of his mother’s presence through smell. He thought it could be a positive thing that others would want to and so “Scentsations” was born.

The documentary would then focus of several different customers and their experiences with buying a product from Scentsations. An example would be a customer who wanted a bottle of the smell that reminded her of her summer camp when she was younger. Being in the bunk had a smell she could never quite put her “nose” on but through the help of Sensations and  their team, they were able to create the unique scent that brought back those great memories of her days at camp.

Scentsations can make their smells into air freshers, perfumes, candles and more. Their whole focus is about creating whatever the customer wants that will bring them positive emotions from their unique smell.

This movie would be a smash hit for a couple of reasons. One reason is that everyone can relate to this in some way. Personally, the smell of cigarette smoke and chocolate chip cookies always reminds me of my grandparents house. While I doubt Yankee Doodle sells “Cigarette & Cookie” candles, Scentsations would be able to produce this smell just for me. I believe many people would also have this same idea. Another reason I think this would be a good idea is because nothing like this exists right now. As of right now, the only time we get to smell these smells and be taken back to these memories are when we smell them by chance. Now, we can deliberately cause ourselves to be taken back to these memories. Finding another way to make oneself happy is always a sure fire plan.

Inneract & Facebook

Facebook for me has always been a way of keeping my family and friends up to date as to what I am doing in my life and where I am at. Facebook is the primary source people use to see how I am doing in college by looking at my pictures and reading my posts. Very rarely, or at least I hope very rarely, is someone looking at my posts and pictures that I do not know. I have my account set to private in hope of only people I know see what my social media activities and updates consist of. I am not on facebook to meet new people and I am definitely not looking to meet up with anyone I have never met before. McCarthy’s Inneract on the other hand is meant for just that.

 Inneract allows people to send requests out to anyone else using the app in hopes of them wanting to do a similar activity with them. For example, someone on Inneract could shoot out a message saying “I want to go to the movies” and anyone else using the app could then accept their request and go see that movie with them. Facebook is not like this. Though you can message people who you may not know and ask them to do things with you, that is not its prime reason for existence. Facebook exists to give people an online account so others can see it and learn more about them.

Inneract may not be a bad thing though. Without considering the potential dangers of meeting up with unknown strangers, it could be a great way for people to get outside of their comfort zones and meet new people. Trying a new food with someone or visit a museum none of your friends want to go to might not have seemed plausible in the past but now we can! With the touch of a button, we can be on our way to doing a new activity with a new person.

But what does this mean for the interactions we are use to having now? Will phone calls to friends or trips out to lunch with your family soon end because you can go whenever and wherever with Inneract? My guess is no. Despite the apps appeal of being new and interesting, nothing can beat spending time doing things you love with the people you love. As fun and exciting as meeting new people can be, there is nothing better then being together with the people you already know and love.

Feeling Hot, Hot, Hot

As defined by the dictionary, “hot” means having a high degree of heat or a high temperature. But living in the world we live in, we as a human society see it used as much more then a measure of temperature. Hot has grown from the opposite of cold and become much more.

The first, and perhaps the most often used version of hot, is for someone or something that is attractive. Today, when a cute girl walks by you in a library and you whisper to your friend sitting next to you “Man, she’s hot!”, you wouldn’t expect your friend to rush to get that girl to a hospital or get her an ice pack. Instead you would look to see whether or not he agrees she is attractive enough to earn the title “hot”.

But hot goes beyond looking good and dressing nice. It can also be used when describing something that is very popular at the time. Wearing jean jackets or listening to Taylor Swift’s new album can all be “hot” as they gain popularity. The word also stretches into the idea of “hot topics” which many have opinions on and could be debated for hours.

Why mention the many ways society chooses to use the word hot? The answer is simple. With one word having so many different uses and applications, it is important to know in what context it is being used. If one does not know the many uses of hot, he could have ran over to the said girl in the library and applied his hand to her forehead in fear of her having a rising temperature. It is important for people living in modern day to keep up with the modern uses of our terminology.

Superior Autobiographical Memory Research

My freshman year of high school my english teacher gave us an assignment that would be worth 50% of our marking period grade. We had to research any topic we wanted to and write a 5 page research paper about it. The topic could be anything we wanted as long as it pertained to the medical field. Unsure of what I wanted to do, I browsed the internet looking for an interesting yet relevant topic to research. Unsatisfied by my findings, I closed my computer and sat down to watch TV with my dad. He was watching a 60 minutes segment and ever since then I feel that I have looked at humans in a different way. The episode was on a newly discovered condition known as “Superior Autobiographical Memory”. It is a condition where people are able to remember vivid details of each day of their life every since they first starting retaining memories. Patients can be told a date in history and tell you what day of the week it was as well as specific information about that day, including what they wore, what they ate and who they were with. Patients were able to relive those days in their minds as if they were actually happening once again. Sometimes this caused a problem for them though as it stirred up bad emotions at times and forces them to relive them.

Needless to say, I chose this as my research paper topic and began researching it any way I could. Because it was relatively new in the medical field, only a handful of articles had been posted about it at the time. The 60 minutes session offered some amazing insight into the condition as it interviewed people who have the condition as well as the leading neurologist studying it. I also tried to learn more about each individual person that had been diagnosed so far in hopes of finding commonalities between them that could maybe explain why they have this condition.

My research was complete when my teacher said I had enough sources and was able to write the required 5 pages for the paper, but my curiosity on the topic continued and I kept up with the news to see if more information was being released on”Superior Autobiographical Memory”. You could imagine my excitement when a few months ago I stumbled upon another 60 minutes episode that did a follow up with the patients they had originally found with this condition as well as new ones they had discovered.

I believe I became so invested in researching and learning about this memory condition because it pushed the boundaries on what we as a human species believe to be humanly possible. 50 years ago if someone were to have written about this in a novel or piece of literature, the character would have been cast as a mutant or superhero that got dipped in a vat of toxic waste when he was a baby. Today, however, discoveries like this are coming true and are happening to the people around us. It opened my eyes and made me question where the line was as to what is/is not humanely possible.

Is “The Adventure of the Cardboard Box” Literature?

The first piece of “literature” that I can recall reading in school was Dr. Suess’s The Lorax. I remember the Once’ler coming and cutting down all of the Truffula trees to make his “Thneeds” that everyone needed oh so very much. In the end, the reader is left with the clear message of taking care of the earth if we want it to be around for years to come. Ever since then, I have always assumed the rest of the literature I would read for school would be similar to The Lorax. There is a beginning, middle and end with characters who have a conflict but end up teaching the reader a lesson in the end. That was until, however, I read Doyle’s short story The Adventure of the Cardboard Box.

Let something be clear though. I do not intend for the reader of this blog to believe Doyle’s story was written poorly or lacked the qualities of good writing, because it certainly did not. There were descriptive literary devices used throughout as well as complex vocal that I admit I had to google every once in a while. The story satisfied the characteristics I have known needed for a story to be classified at literature except for the reader being left to learn a lesson. At the end of the The Adventure of the Cardboard Box, I found myself surprisingly satisfied with the interesting tale of Holmes but found that I was lacking that life lesson that usually comes from literature. I never really considered questioning the stories academic relevance until I was asked to write this blog post and consider if it really is literature.

I think this speaks volumes of what we as students have been programmed to recognize literature as. We assume that stories only reach that level if they fulfill certain requirements. But isn’t is sad that just because we enjoy a story be believe it cannot have any literary value? Just because I didn’t count the pages until the story was over or need to take a break in order to let my mind rest and get away from the book doesn’t mean what I read doesn’t have any value. I think it is important for educators and those getting educated to remember that literature should be enjoyed and it that is all that you get out of it, then that is okay. That does not make it any less valuable in the literary community. It might even make it more valuable.

Beautiful “Handwritten” Letters

In the movie Her, Theodore’s job at the Beautiful Handwritten Letters company makes audience question where the line can be drawn between allowing someone who is more equip than you to handle things as well as what we can consider real or not, all of which add up to making us question our own relationships and how they would survive in this particular type of society.

He mentions at one point how he has been writing letters for almost twenty years to the same child from the child’s parents. We as the audience are not equip to say that this particular child’s parents were too lazy to write a letter on their own or maybe felt they could not convey the same message that Theodore and his company are able to, though they mean every word that Theodore writes. In today’s society if our toilet is broken, we hire a plumber to fix the problem for us because they are more trained and skilled in this particular field. Who is to say that the Beautiful Handwritten Letters company and Theodore are not doing the same exact thing.

If a tree falls in the woods and no one is around to hear it, does it still make a sound? Similarly, if a letter is written by someone different than you thought it was from but you do not know the original person did not write it, does it matter? Through Theodore’s intimate experiences with his Operating System Samantha, audience members are left unsure of if it can be classified as a real relationship or not. Likewise, Theodore’s profession gives viewers the same type of uncertainty. Theodore has been writing letter for clients, often the same ones, for years now. He knows a lot about them even better then he knows himself. He knows that one client’s wife has a crooked front tooth and that is the “reason” he fell in love with her, or so his letters claim.

Is writing these letters an acceptable act? Would we as viewers feel loved or hurt if we received a letter from Theodore’s company? I believe this film gave Theodore this particular profession to allow viewers to see there is no black and white answers to these questions. Relationships in general in the movie Her are not what we expect relationships to be like today. Theodore’s profession drives us to question our own relationships and see what we would/ would not allow in them if they were to take place during this time. While we may not have a relationship like the ones present in the movie Her, we can still use these relationships as a way to test the boundaries of our own.

Her. Dir. Spike Jonze. Perf. Scarlett Johanson, Joaquin Phoenix. Warner Brothers Pictures, 2013. Netflix.

10 Things You Did When You First Joined Facebook

10. Became Facebook friends with your neighbor’s dog’s account and your best friend’s mom

http://www.memecenter.com/fun/817014/facebook

At the time, you wanted to boost your number of friends and that meant adding everyone and anyone that may have an account. It was important for people to log onto your profile and see a number (hopefully triple digits) next to the word “Friends”. Looking back at your friends list several years later, you will see that you do not want to be connected to Sparky the dog or Mrs. Jenson via social media.

9. Make statuses that no body cared about reading

http://www.memecenter.com/fun/462549/facebook

Letting everyone know that you just ate some really amazing cookies or just got home from a great time at the town pool is information that does not need to be shared. Though your great aunt may comment with an “Awesome Zach!”, it does not mean it needs to be online for everyone to see. Once you start posting about college acceptances and actual accomplishments, you realize that most people reading what you used to post could have cared less.

8. Started poke wars with everyone and anyone

http://www.memecenter.com/fun/1444111/pokes-on-facebook

A poke could have been used as an early form of flirting but instead turned into an all out war between you and pretty much anyone that would poke you back. Nothing was ever accomplished through these wars and the truth is you were never really fighting about anything. And even though if you saw the person in real life, chances are you would not make eye contact, it was still important to poke them back as fast and as often as possible.

7. Made your birthday with a year that made you seem 10 years older

http://www.memecenter.com/fun/685588/facebook-logic

Not only did you need to “be” a certain age to join Facebook, but it would have seemed stupid for a 14 year old to be the social media website. Making your age older then it actually was not only allows you to actually get onto Facebook but also makes you seem more mature, or at least you hope it does.

6. Made your relationship status “It’s complicated with my best friend”

http://www.memecenter.com/fun/127056/The-Facebook-Philosophy

No middle-school relationship lasted more than a 45-minute algebra class but you did not want to write that you were “single” and you sure were not going to leave that vital part of your page blank. Instead, you would send a relationship request to your best friend and change it to “It’s complicated” even though you’re not even sure what that really means.

5. Change your profile picture to a car or famous sports player

http://www.memecenter.com/fun/1058199/facebook

The only pictures taken of you right now are your school picture and the one your mom took of you for the annually holiday card so both of those are pretty much off limits. But you love Hummers and Derek Jeter so they get to be your profile picture…go yankees?

4. Get tagged in pictures of cartoon characters to describe your personality

If Seth even thinks he is not going to tag you as “Sports Player”, he has another thing coming to him. And besides, everyone knows that Ben is the class clown and Jenna is the nerd. These pictures were the epitome of your social standing in school and most people’s perspective of you were based on how you got tagged. Fair warning, if you want to upload one of these yourself, leave the people tagging to someone else.

3. Updated your information to say you attended school at Hogwarts School of Witchery

http://www.memecenter.com/fun/1063865/hashtags-on-facebook

Whether your parents scared you out of listing your actual school in fear of internet creepers or you just thought it would be a funny thing to do, you made your school some place witty and clever. Once you move onto high school or maybe college, you would list your actual school and see the mockery you made of yourself when you first joined facebook.

2. Try to write something on your friend’s wall but accidentally posted it as your own status

http://www.memecenter.com/fun/649767/facebook

“Tommy, when do we have to finish reading The Giver for english class? Also, I got the new Mario Kart if you want to come over and play later” *Status Complete* A mistake made all to often by those new to the social media realm was making a status when you meant to post it on someone’s wall. Sure you delete it within seconds of seeing it posted to your own profile, but the damage has been done and I guarantee someone say it.

1.  Assume everyone else has Facebook now that you have it

http://www.memecenter.com/fun/130558/Facebook

Everyone that is everywhere in the entire universe is not on Facebook…how can that be?!?!?

The reality is that Facebook is not your everything and you will soon enough realize that. But for now, enjoy your BMW profile pictures and status’s about what your mom is cooking for dinner because before you know it, it will be over.

Code Switching in “Pillow Talk”

Pillow Talk is a movie about Jan Morrow (played by Doris Day) and Brad Allen (played by Rock Hudson) who share, and often fight about, a party line with one another. The two finally meet in person and Brad tricks her into thinking he is someone else so he can seduce her.

In Pillow Talk, there are many incidences where characters misperceive one another only by voice (otherwise known as code-switching). The obvious case is when Brad pretends to be a southern gentleman with a Texas accent when he meets Jan. However, there is someone else who is a prime suspect in the case of code-switching. Jane is almost as guilty as Brad is in changing who she was around someone else in order for them to like you more.

At the beginning of the movie, Jane is depicted as a strong, independent women, driven by her career and being successful. When Jonathan offers her a brand new car and all of his love, she stays under control and doesn’t get wooed by his money. It is safe to say that Jane is the type that shoots from the hips and is with it. Although this is not always how women from the 70s were perceived, Jane without a doubt was depicted that way.

She was seen that way all until she set eyes on Brad Allen. Whenever she spoke to him, she used a high pitched girly voice rather than her strong adult voice. She would try to be much more flirtatious in her choice of words. She was code switching and not being her true self in order to make Brad fall in love with her. Although Brad Allen is seen as the main deceitful person in Pillow Talk, Jane does it just as much as he does.